Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Our audience is buying-what your selling


Published on

You seriously have to ask yourself this question:..

What good is your website if no one can find it on a product search?

Published in: Marketing, Business, Technology
  • Be the first to comment

  • Be the first to like this

Our audience is buying-what your selling

  1. 1. THOMASNET.COM Our audience is buying what you’re selling THOMASNET.COM
  2. 2. The buyers you need are on When it comes to connecting with the industrial and commercial buyers your business needs, nothing delivers like Built FOR engineers and procurement professionals, BY engineers and procurement professionals, has become the go-to source for a powerful, global buying audience. More than 60,000 visit every business day, seeking: They come specifically to identify top industry suppliers of the products and services they need to buy. is industry’s #1 Supplier Discovery and Product Sourcing Platform Hitwise/Experian • Industrial components • Electrical components • Custom manufacturing services • MRO supplies • Lab equipment • Material handling equipment • Safety equipment and supplies • Packaging • Food service equipment and supplies • Raw materials • Building equipment and supplies • Consumer product OEMs • General services
  3. 3. We are their total sourcing platform is the most relevant and complete platform of its kind. We provide more than just technology to help our users do their jobs better. adds the human element, with industrial and editorial experts curating content to ensure our users can find precisely what they’re looking for – and easily connect with you when your business is the answer. FAR BEYOND SEARCH ENGINE FUNCTIONALITY Top Search Engines Supplier Content Written/Curated by Professional Editors Thousands of In-Depth Supplier Profiles Quality & Diversity Certified Supplier Database Software-Ready, Downloadable 3D CAD Models RFI Functionality Newsletters, Journals, Product News Alerts Parametric Search of over 30,000 OEM and Distributor Catalogs Our large and loyal audience has put us in the TOP 1% of all websites in visits/pageviews Hitwise/Experian
  4. 4. The audience is high quality BIG-NAME USERS, BIG-TIME USAGE: These top companies alone visit more than 550x every business day They’re all here: • Procurement Professionals 93% of the Fortune 500 source with us • ngineers (design, manufacturing, civil, chemical, E electrical, maintenance) • Managers (warehouse, plant, logistics, general) • Research Development
  5. 5. The audience is broad GET FOUND BY NEW BUYERS ACROSS TOWN OR AROUND THE GLOBE. 77% North America 23% Global *Google Analytics Connect with buyers across diverse verticals Manufacturing Engineering Services Government Military Retail Trade Automotive 113 Medical Aerospace Education Construction Telecommunications Energy Utilities And others *DemandBase delivers: • merican Strength: 75% of our visitors are Small and A Medium Businesses – the backbone of the U.S. economy • lobal Reach: 50 of the top Forbes Global 2000 companies G combined average over 20,000 visits every month
  6. 6. The audience is ready to buy THEIR BEHAVIOR SHOWS THAT WHEN THEY VISIT, THEY MEAN BUSINESS. 66% use 4+ keywords which means they’ve come to meet a specific buying need They are 1.5x more likely to contact you when reaching your site from vs. Google *Web TraxsSM They’re buyers, not browsers: • hey are engaged: Users stay almost 5 minutes T per visit, on average • hey take action: They perform 9 million conversion T actions every month (downloads, supplier site visits, RFIs, etc.)
  7. 7. The audience is expanding WE’RE ENGAGING THE INDUSTRIAL BUYERS OF TODAY, AND TOMORROW. Q1 2012 Total visits 4.7 million Q1 2013 Total visits 5.9 million We develop our quality audience by: • uilding relationships with Fortune 1000 procurement B departments More than 1 in 3 of our users are under 35 years old 18 - 34 35 - 54 55 + Web Traxs 34% 36% 30% • Joining and presenting to purchasing associations • PR, tradeshows, marketing and advertising • ampus visits and partnering with student organizations C
  8. 8. Buyers source on in many ways BY SUPPLIER Get on the world’s most frequently searched industrial supplier directory. BY PRODUCT Turn your detailed product data into sales by making it searchable online. MAKE IT EASY FOR THEM TO FIND YOUR: BY OWNERSHIP STATUS • Company Information • Photos Videos Connect with large organizations needing to fulfill supplier diversity requirements. • Detailed Product Specs • White Papers • Custom Capabilities • Case Studies Portfolios • Line Cards • Ownership/Diversity Info • 2D/3D CAD Drawings • News Releases • Certifications • Marketing Messages • Key Documents • Social Media Links BY QUALITY CERTIFICATIONS Qualify your company to buyers who specify your achieved industry certifications. BY CAD MODELS Get spec’d into more designs by making your 3D CAD drawings available for download. BY NEWS Promote your offerings on industry’s #1 source of product news, info and analysis. Promote your content on Contact us to learn how. 866.585.1191
  9. 9. Turn prospects into sales is just one key piece of what we can do for your online marketing and sales program. We offer proven solutions combining our platform, web development, and digital marketing to help you generate more quality leads, streamline your sales cycle and boost your bottom line. THOMASNET.COM WEB DEVELOPMENT DIGITAL MARKETING • ndustry’s #1 product/supplier I discovery platform • B2B design and content writing • Social media programs • Searchable product catalogs • Email marketing • Product configurators • Search engine marketing • eCommerce tools • Search engine optimization • An exclusive industrial buying audience • A powerful online presence for promoting your products and services • Measurement tracking
  10. 10. ThomasNet leads to business.TM Need to grow yours? Call 866.585.1191 or visit us online © 2013 ThomasNet, Five Penn Plaza, New York, NY, 10001