October Ipb At A Glance 8 X 14

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October Ipb At A Glance 8 X 14

  1. 1. AT•A•GLANCEIPB Fast Facts ThomasNet’s Industrial Purchasing Barometer (IPB) arms industrial companies with insights about industrial buyers to help them understand the needs of these buyers and grow their businesses.Job priorities for technical buyers and engineers JOB GOALS OF TECHNICAL BUYERS/ENGINEERS: 1 Developing new product designs. Finding new markets/applications for their products. Reducing costs of product components/materials. PRIMARYImproving current TERTIARY SECONDARYproduct/servicequality and features. 2 3 Improving product Improving time to performance. Finding fornew suppliers. market for new products and meeting project deadlines. Information Engineers/Technical Buyers look for on Company Websites Half of all Engineers/Technical 44% buyers who rely on CAD Product/ files/Technical Industry News drawings need them to 53% be downloadable of Engineers/Technical 37% Searchable Product Buyers rely on Supplier Information Websites to determine if a company can help them accomplish their goals 35% “I use 3D CAD models Technical Papers whenever I can.”Source: Job priorities for technical buyers and engineers • IPB October 2011 How can you communicate to engineers/technical buyers that you have the capabilities to help them meet or exceed their job goals? Build a robust website, complete with downloadable CAD drawings and detailed technical information. ThomasNet has helped thousands of companies just like yours to create an online marketing strategy and website, including downloadable CAD functionality, that meet the needs of industrial buyers. We can help you too. Visit us at: promoteyourbusiness.thomasnet.com Email us at ipb@thomasnet.com Call us at: 866.585.1191

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