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6617 Promoting Thomas Net (2)


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6617 Promoting Thomas Net (2)

  1. 1. How ThomasNet is Being Promoted to the Customers You Want[ [ according to, is the top vertical destination site for industrial products and services. Through integrated marketing programs, ThomasNet stays top-of-mind among B2B and industrial buyers by having a strong presence wherever they are online…throughout their workday. Highlights include:[ ] SearCH eNgiNe MarkeTiNg (SeM)ThomasNet buys thousands of keywords and phrases thatindustrial buyers and specifiers use to source productsand services via the search engines. The words and phrasespurchased are constantly being analyzed and adjusted tomake sure ThomasNet is bringing the most qualified buyersto – and to your business.[ ] e-NeWSLeTTerSThomasNet delivers several free e-newsletters to buyers, engineers and executives who opt-in to receive them. These e-mailupdates keep readers informed about the latest industry news, trends and innovations – and reinforce ThomasNet’s role as areliable source of information.industrial Market Trends (iMT) Product News alerts (PNa)Delivers in-depth industry news and relevant feature stories Subscribers can select the product categories they want tocentered around a specific theme – on a bi-weekly and daily basis. read about, and how often – daily, twice a week, or weekly. PNAs have real impact on purchasing behavior. In a recentThe Link survey, 60% of subscribers said they purchased or specifiedThis monthly update for users highlights the a product/service found in a PNA. 74% have passed alonglatest time-saving features, tools, and enhancements to the site. a PNA to friends or colleagues.
  2. 2. [ ] iNNovaTive oNLiNe adverTiSiNgThomasNet is constantly seeking out new and innovative ways to reach the most qualified B2B and industrial buyers online.Targeting buyers on industry-related websites Connecting to buyers where they networkThomasNet text and banner ads are being displayed on over ThomasNet is now running banner ads and text links on the60 hand-picked vertical industrial websites through the Google business networking site LinkedIn. These ads will be viewedContent Network. This includes news sites, job sites, discussion by LinkedIn users with industrial job functions, such assites, and trade magazine or association websites. purchasing agents, procurement professionals, facilities managers, engineers, design engineers, and others.reaching industrial buyers on other sitesthey frequentThomasNet is capitalizing on the latest behavioral marketingtechniques through a large advertising network. Thisinvolves running a variety of banner ads on websites users visit on a regular basis.[ ] TooLS aNd gadgeTSThomasNet is increasing brand recognition through technology tools that meet the varying search and information-gathering needsof industrial buyers and engineers.Search: engineering:ThomasNet Toolbar 10-in-1 Conversion CalculatorThe new ThomasNet Toolbar is loaded with new features ThomasNet has created an online gadget for Windows Vista thatthat make an integral part of buyers’ online automatically calculates conversions for area, energy, flow rate,experience. The Toolbar also reminds users of the ThomasNet force, length, mass, power, pressure, velocity and volume. Thisbrand – every time they open their Web browser. free tool is proving to be popular in the engineering community.ThomasNet Search Button for Google Toolbar information-gathering:Industrial buyers can customize their Google Toolbar to RSS News Feedsinclude a ThomasNet button. This allows them to search ThomasNet News delivers streaming industrial product utilizing the Google search box. and press releases directly to the desktops of buyers and engineers who subscribe to this service. This keeps Search Box on Google Desktop top of mind with buyers even when they’re not active searchingThis new gadget available for the Google desktop puts the for information.ThomasNet brand on the desktop of buyers and engineers.It saves them time by enabling them to start a ThomasNet Sourcing:search without opening a Web browser. ThomasNet’s Purchasing ToolsThomasNet Industrial Search Plugin for Firefox A Web-based application, developed in cooperation with ourFirefox users can download a ThomasNet Search Plugin that partner Source One, gives users free accessallows them to search via the box at the top to request for information/proposal and quote managementof the firefox browser. tools (RFX Tools). This gives buyers a way to increase the speed, organization and efficiency of their purchasing process.Add Search to Your SiteIndustrial and B2B companies can add value to their websitesby enabling visitors to search right fromtheir homepage.
  3. 3. [ ] aWardS aNd aCCoLadeSThomasNet has received these recent recognitions – raising awareness among potential customers and the general public.BtoB Media Power 50 is featured in BtoB is listed as one ofmagazine’s latest “Media Power 50” the top 10 vertical search sites forfor 2007 in the Internet category. helping Internet users find the business information they was one of the outsell five finalists for the 2007 Codie ThomasNet is called a rising star inAward for “Best Online Directory Outsell’s 2007 Market Forecast andand Business Leads Service.” Trends Report.dMa international echo awards WMa awardsThomasNet won of a 2007 DMA Bronze won an award from theEcho Award for “Internet/Interactive Web Marketing Association for settingMedia in the Business-to-Business/ the standard of excellence on the InternetConsumer & Consumer Advertising among business-to-business sites, onlinecategory.” directories and search engines.[ ] THoMaSNeT iN THe NeWSMedia coverage continues to spread the word about ThomasNet. It helps increase the value of the ThomasNet name as a companythat you want to be associated with.
  4. 4. [ ] iNTegraTioN iNTo Cad SofTWareThomasNet makes millions of CAD drawings available to engineers through the CAD software they use on a daily basis – making iteasier for them to buy and specify your products. Did you know? Over 80,000 CAD drawings from ThomasNet clients are downloaded/inserted per month by potential customers.[ ] STraTegiC SearCH ParTNerSHiPSThomasNet provides industrial search results directly within vertical destination sites used by B2B buyers and engineers – helpingmore customers find you online.Supplier Search on ThomasNet Products and Service on aNSi.orgMembers of the American Society of Mechanical Engineers search results are featured in the Americansearch via a Supplier Search box on this National Standard Institute’s Web’s homepage.Search industrial Products on efunda.comA search box is featured prominently on thisdestination site for engineers. Engineers can sort their resultsaccording to company type, the availability of catalog contentor CAD drawings.[ ] Trade SHoWSThomasNet has an active presence at industrial trade shows nationwide. Representatives of ThomasNet are on hand to answerquestions, get feedback, and connect with suppliers and buyers. After the show, ThomasNet follows up with the people we meet –creating new relationships that can result in new business for you.[ ] for more information on how ThomasNet can help you get more customers:• Contact your local ThomasNet representative• Go to• Or call 1-800-879-67576617.7/08.7.5M