My mission is to provide a friendly, comfortable
ambiance that my customers will enjoy, where as they
enter they will somehow feel relaxed and care – free.
Filo Cafe will offer different kinds of coffee. Lattes,
espressos, smoothies, cappuccinos, teas, sandwiches
that will be available.
The café will also serve pastries, sandwiches and a few
snacks like pastas, muffins and other tasty treats.
Filo café will be open from 6:00 A.M. to 5:00 P.M.
Sunday – Saturday.
Goals and Strategies
Short – term Goal: to be popular as soon as possible.
Long – term Goal: provide the best quality in both
service and in food that the consumers will not get
enough of it.
Strategy: To be the best in the business in order to
achieving this, employees and owners must work hard
so that consumers will have the best – tasting coffee,
food and service.
Target market will be anyone who enjoys and love
coffee and food, but most especially people from ages
17 and above.
Market Trends: Coffee is a very popular drink across
the world and a lot of people are after for a quick fix or
meal before going to either work or university.
I will do my best to make the Filo Café be very popular
with the help of Facebook and instagram. In this way,
people who loves social media will know the café and
to those who loves to post their food and/or drinks will
also serve as an advertisement. All details are listed in
the webpage’s profile so that consumers will get all the
details that they want to know including the map or
location of the Café. Also, there will be some
promotions to be posted to catch the attention of my
current and potential consumers.
Accounting and Legal
There will be a daily accounting for sales and profits.
There will also be a weekly inventory in all supplies.
The system that I’ll be using is excel.
My lawyer will be responsible for all legal matters and
the owner will be responsible for the final statements
such as, balance sheet, cash flows and income
Summary Financial Needs
I will be needing roughly 5,000AUD for putting up the
business. In order to achieve this amount I will ask for
an assistance through a bank in the bank loan of 3,000
AUD and another 2,000 AUD will be from my personal
money. The amount of 5,000 AUD is a bit over for my
café but this will serve as a buffer incase something
goes wrong or if ever there will be a shortage. There
will be no rent expense because the owner owns the