ITI Marketing goes social

241 views

Published on

Internship Project Presentation to summarize my efforts in the field of corporate Social Media

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
241
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ITI Marketing goes social

  1. 1. ITI jumps on…<br />
  2. 2. 14-Jan-10<br />…THE SOCIAL MEDIABANDWAGON<br />
  3. 3. 14-Jan-10<br />OUTLINE<br />What is “Social Media”?<br />Why Corporate Social Media?<br />Strategies?<br />Implementation?<br />Status Quo?<br />Future?<br />
  4. 4. 1. What is <br />“Social Media”?<br />
  5. 5. A new way of web content creation<br />14-Jan-10<br />Umbrella term that defines the various activities that integrate<br /><ul><li> technology
  6. 6. social interaction
  7. 7. construction of words/pictures</li></li></ul><li>A new way of web content creation<br />Content created by all users<br />Highly accessible and scalable publishing technologies<br />Dynamic and influential<br />Sharing opinions, insights, experiences, and perspectives<br />Time and place lose relevance <br />14-Jan-10<br />
  8. 8. 2. Why Corporate Social Media?<br />
  9. 9. Corporate socialmedia<br />14-Jan-10<br />
  10. 10. 3. Strategies?<br />
  11. 11. 14-Jan-10<br />Objectives<br />Communicate brand <br />Promote corporate websites <br />Interact with clients and consumers<br />Network with regards to an event<br />Content<br />Professional<br />Relevant<br />Fun Facts<br />Personal<br />Up to date<br />
  12. 12. 4. Implemen-<br />tation?<br />
  13. 13. 14-Jan-10<br />IMPLEMENTATION<br />Maintenance<br />Interaction<br />Individual appearance<br />Individual content<br />Awareness<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. 5. Status Quo?<br />
  18. 18. Twitter<br />
  19. 19. 6. Future?<br />
  20. 20. 14-Jan-10<br />Continuing the “OLD“<br />More interaction<br />Starting the “NEW”<br /><ul><li>Adapt strategy to nature of B2B
  21. 21. Target decision-makers/executives
  22. 22. Tap full potential of opportunities</li></li></ul><li>Questions?<br />
  23. 23. Thank you!<br />

×