Twitter: A New Frontier For Business


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  • I want to tell you a story...
  • So what ‘are’ companies doing successfully on Twitter...
  • Companies are using Twitter for customer service ...
  • Branding. Intuit saw about a 30% drop in negative sentiment online in the first 3 months of starting to Twitter.
  • Companies like eBay took the opportunity for transparency.
  • Kojji BBQ... making the online follower and offline customer.
  • Companies are selling products and making a profit
  • What exactly is the difference between the GOOD, the BAD, and the SPAM?
  • Successful companies think beyond self promotion.
  • It ‘really’ can’t be all about you. Who would follow this?
  • Direct messages are not an opportunity for direct marketing.
  • A tweetup is a way to take your virtual relationship to the next level of commitment.
  • A tweetup can be as informal as posting a tweet last moment.
  • It can be planned long ahead of time with a twtvite. It can offer free food and drinks, or just a gathering place.
  • Although there are no rules, these are some best practices.
  • As in any social situation you have to mind your Ps and Qs
  • Again...what are successful companies doing on Twitter... We are still in the pioneer days of Twitter. It’s a time of exploration and discovery....
  • The end.
  • Twitter: A New Frontier For Business

    1. 1. A New Frontier for Business Pioneers By Victoria Harres Akers @PRNewswire
    2. 2. <ul><ul><ul><li>Who’s using Twitter successfully? </li></ul></ul></ul><ul><ul><ul><li>The GOOD, the BAD, and the SPAM </li></ul></ul></ul><ul><ul><ul><li>Tweetups </li></ul></ul></ul><ul><ul><ul><li>Best practices and Twitter etiquette </li></ul></ul></ul><ul><ul><ul><li>Q&A </li></ul></ul></ul>
    3. 3. Companies are successfully using Twitter for: <ul><li>Customer service </li></ul><ul><li>Branding </li></ul><ul><li>Transparency </li></ul><ul><li>Promoting off-line businesses </li></ul><ul><li>Selling products </li></ul>
    4. 9. The GOOD, the BAD, the SPAM! ...what’s the difference?
    5. 13. TweetUp! @AdventureGirl, @Boingo, @PRNewswire (photographed by @AspenSpin) ...taking relationships beyond the virtual.
    6. 16. Twitter Best Practices <ul><li>Do be transparent </li></ul><ul><li>Do be authentic </li></ul><ul><li>Do contribute value </li></ul><ul><li>Do remember not every tweet requires a response </li></ul><ul><li>Do engage </li></ul><ul><li>Do be clear in message </li></ul><ul><li>Do include personal stories </li></ul><ul><li>Do monitor what’s working </li></ul><ul><li>Don’t be a robot </li></ul><ul><li>Don’t be a broadcaster </li></ul><ul><li>Don’t make it all about you </li></ul><ul><li>Don’t forget: A ‘tweet is forever’ - Think twice, tweet once </li></ul><ul><li>Don’t be negative </li></ul><ul><li>Don’t talk politics or religion </li></ul><ul><li>Don’t forget there is value in being human </li></ul>
    7. 17. Twetiquette <ul><li>Retweet (RT) things of value </li></ul><ul><li>Thank people when appropriate </li></ul><ul><li>Choose @s and DMs carefully </li></ul><ul><li>DMs are not an opportunity to direct market! </li></ul><ul><li>Join conversations, but don’t butt-in </li></ul><ul><li>Be polite </li></ul>
    8. 18. Promoting their brands * Generating revenue * Monitoring what works * Using tweetups for solid connections * Minding best practices and twetiquette to achieve success
    9. 19. <ul><li> PRNewswire </li></ul><ul><li> </li></ul><ul><li>@ iw_hpt09 THANK YOU for having me here :-) </li></ul><ul><li>about 2 minute ago from  TweetDeck </li></ul><ul><li>---------------------------------------------------------------------------- </li></ul><ul><li>Looking forward to hearing lots of fabulous speakers today! </li></ul><ul><li>about 3 minute ago  from  TweetDeck </li></ul><ul><li>---------------------------------------------------------------------------- </li></ul><ul><li>Will be exploring a bit of London later this week. I’ll try the fish and chips. Other suggestions? </li></ul><ul><li>about 4 minute ago from  TweetDeck </li></ul><ul><li>---------------------------------------------------------------------------- </li></ul><ul><li>Still waiting for invitation to Buckingham Palace for tea... </li></ul><ul><li>about 5 minute ago from  TweetDeck </li></ul><ul><li>---------------------------------------------------------------------------- </li></ul><ul><li>Good Morning Twitterville! It's a good day...because I’m in London! Eeeeeee... ;-) </li></ul><ul><li>about 6 minute ago  from  TweetDeck </li></ul>