Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Transforming How the Government Interacts with the Public

549 views

Published on

Our goal is to improve people’s lives by connecting them to trusted government information and services
in English and Spanish.

Published in: Education
  • Login to see the comments

  • Be the first to like this

Transforming How the Government Interacts with the Public

  1. 1. Transforming How the Government Interacts with the Public
  2. 2. 2 Our goal is to improve people’s lives by connecting them to trusted government information and services in English and Spanish.
  3. 3. 1 They look online 2 They ask their friends 3 They want it to be easy How People Use Government Services 3
  4. 4. How People Use Government Services Some still prefer in person. 4
  5. 5. How People Use Government Services But many times people get frustrated & confused when they cannot easily find the information and services they need from their government. 5
  6. 6. 1-844-USA-GOV1 Responsive Websites (USA.gov & GobiernoUSA.gov) Contact Center Services Publications Social Media USAGov offers a full suite of bilingual products, built around a single structured API. 6
  7. 7. Publishing Platform Provides Reach, Credibility and Consistency. 1. USA.gov GobiernoUSA.gov Kids.USA.gov 2. 1-844-USA-GOV1 3. Consumer Action Handbook Guía del Consumidor 4. Blog Social Media Email marketing Other outlets Structured, bilingual content Printed Publications Fully-staffed, live-agent assistance Direct feedback loop Bilingual Syndicated content 7
  8. 8. 8 USAGov Reach 36 Million Website Sessions 27 Million Publications Distributed 865,000 Live Contacts with Citizens (CC) 2.3 Million Social Media + E-mail
  9. 9. Engaging and empowering the Hispanic community is a key part of our mission • Educate the Hispanic community about their rights and responsibilities • Empower them by providing official information about government services and programs • Guide them to the right resources so they can help themselves and others 9
  10. 10. • Social media, including Twitter chats • Direct e-mail communication • Collaborations - Partnering with other agencies and NGOs • Customer service - Answering questions from the public every day on FB, Twitter and Googe+ 10 Most of our communications strategies are focused on:
  11. 11. 11 A few examples My wife asked for permission to take my daughter on vacation to the U.S. She has a tourist visa, and has not returned. The authorities here in Guatemala are ignoring my situation. Hola Juan. We’re so sorry to hear about your situation. We understand that your daughter has not returned to Guatemala. We recommend that you review the FBI’s page on international child abduction: http://1.usa.gov/1FSbqud. You can also call 1-800-THE-LOST (1-800-843-5678) and press 5 for Spanish.
  12. 12. FUTURE OF USAGov • Aggregated, personalized content in English and Spanish • Collected from multiple agencies via APIs • Alerts and notifications about your government needs (anticipating your needs) • Service you don’t have to think about 12
  13. 13. Follow our Progress 13 Blog.USA.gov
  14. 14. Your Guide to Government Information & Services 14 Leilani Martinez and Victoria Wales (leilani.martinez@gsa.gov & victoria.wales@gsa.gov)

×