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Marketing Campaign

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Learn how to build and execute a marketing campaign successfully after seeing this presentation today.

Published in: Marketing
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Marketing Campaign

  1. 1. MARKETING CAMPAIGN
  2. 2. MARKETING CAMPAIGN DEFINATION • Efforts of a company to increase awareness for a product or service.
  3. 3. MARKETING CAMPAIGN STRATEGY • 1.SET OBJECTIVES • 2.DEFINE TARGET AUDIENCE • 3.EVALUATE COMPETITION • 4.BUDGET • 5.CONSIDER COMMUNICATION CHANNELS • 6.DEVELOP THE RIGHT MESSAGE • 7.PROJECT THE RIGHT IMAGE • 8.WORK WITHIN THE LAW • 9.MONITOR AND MEASURE
  4. 4. 1.SET OBJECTIVES When setting objectives make sure to: • Set specific goals e.g. More business • Include real figures • Commit to time scales
  5. 5. 2.DEFINE TARGET AUDIENCE Establish • Who are they? • What do they like? • The stimuli they are most likely to respond to.
  6. 6. 3.EVALUATE COMPETITION • Determine what makes you unique from competition. • Find competitor's selling points in order to come up with your own niche.
  7. 7. 4.BUDGET • Estimate the available market • Work out possible returns • Consider cash flow
  8. 8. 5.CONSIDER COMMUNICATION CHANNELS
  9. 9. 6.DEVELOP THE RIGHT MESSAGE • Focus on one big idea out of the many e.g. A solution for a segment • Grab Attention • Use Power words (Save ,special,win etc.) • Include a call to action
  10. 10. 7.PROJECT THE RIGHT IMAGE • First impressions count • Be professional • Ensure quality production
  11. 11. 8.WORK WITHIN THE LAW • Be careful with what you claim to offer i.e. explain clearly the solution you are offering and the limits. • Beware of copyright material e.g. photos, audio etc.
  12. 12. 9.MONITOR AND MEASURE Review the whole campaign. • Did you meet objectives? • Identify Measurables e.g. the number of opens and click rates for email blasts.

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