Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Adv 420 final presentation

78 views

Published on

Los Angeles Lakers #ADV420

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Adv 420 final presentation

  1. 1. Los Angeles Lakers
  2. 2. Target Audience Budget: 20% to 25% of the overall revenue Jerry West -> Wilt Chamberlain -> Kareem Jabbar -> Magic Johnson -> Shaquille O’Neal -> Kobe Bryant -> WHO is the next? 2
  3. 3. 3 Jerry West -> Wilt Chamberlain -> Kareem Jabbar -> Magic Johnson -> Shaquille O’Neal -> Kobe Bryant -> WHO is the next?
  4. 4. Social Media 4 #LakeShow
  5. 5. Website 5 • Problems with different browsers • Not the best performer of Google Site Search
  6. 6. Online Advertising × Main Goal: Driving traffic to the official Website × Method: × Spending $1 or $2 per click is enough! × Keep tracking if the online ads can improve engagement performances! 6
  7. 7. × Target: Specifically target on different detail group, such as ethnic group 7 Inbound Marketing
  8. 8. 8 Mobile × Mobile friendly Website × Offers mobile application for iOS and Android × Big Data Usage?
  9. 9. 3,000,000,000$Team Valuation 1,700,000,000$Market Valuation Over 34,000,000 followers And the team is still growing 9
  10. 10. 10 Digital Marketing is an ongoing process, in order to keep up with the ever-change technology, the Lakers should always keep a rule of thumb – “The Best Is Yet to Come.”

×