FERRERO ROCHER
Indonesia Market Development
By Vicky Goenawisesa
INDONESIA IN NUMBERS
CURRENT CONDITIONS
FERRERO ROCHER
IN INDONESIA
• Internal Analyze
• Strength
• Premium Brand
• Unique Package
• Hight Qual...
CURRENT CONDITIONS
FERRERO ROCHER
IN INDONESIA
• External Analyze
• Opportunity
• Huge Retail Market for Indonesia
• Econo...
MARKETING STRATEGY
FOR
INDONESIA MARKET
• Target & Segmentation
• Geographic
• Focus on main Big Cities
• Demograpic
• Gen...
MARKETING TACTIC
6 P
• Product
• New add consumer feedback contact
• Analyze of other SKU chocolate Shape
• Price
• Custom...
• Place
• Open new Channel Distribution
• Local Premium Chocolate Concept Store
• Online Store
• Sellected Cities ( Projec...
• People
• Training Development for Distributor staff
• Perfect Execution Skill
• Negotiation Skill
• Process Monitoring
•...
THANK YOU
Make Your days Special
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Ferrero Rocher Market Development for Indonesia

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Market Development ferrero rocher with marketing strategy and tactic approach for indonesia market.

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Ferrero Rocher Market Development for Indonesia

  1. 1. FERRERO ROCHER Indonesia Market Development By Vicky Goenawisesa
  2. 2. INDONESIA IN NUMBERS
  3. 3. CURRENT CONDITIONS FERRERO ROCHER IN INDONESIA • Internal Analyze • Strength • Premium Brand • Unique Package • Hight Quality • Weakness • Big Gap Of Price with other store • Perception for a gift • Low brand awareness • Less Promotion • Distributed to particular Channel • Less Display Product display execution
  4. 4. CURRENT CONDITIONS FERRERO ROCHER IN INDONESIA • External Analyze • Opportunity • Huge Retail Market for Indonesia • Economic Growth • Triangle Graphic to Diamond Graphic • NO brand is supremely high quality and super premium brand • Weakness • Many Brands so aggressive in market • Surge in number of chocolate brand & Local counterfeiters
  5. 5. MARKETING STRATEGY FOR INDONESIA MARKET • Target & Segmentation • Geographic • Focus on main Big Cities • Demograpic • Gender no issue • Age range : 18 – 40 • Psychographic • Middle upper class & Upper Class • The savy conqueror • The networking pleasure seeker • The spontaneous fun-loving • Positioning • Premium Brand for daily consumption & Choise for Gift
  6. 6. MARKETING TACTIC 6 P • Product • New add consumer feedback contact • Analyze of other SKU chocolate Shape • Price • Customer Buying Price (CBP) Control • Min & Max Price
  7. 7. • Place • Open new Channel Distribution • Local Premium Chocolate Concept Store • Online Store • Sellected Cities ( Project in “Jakarta” ) • Promotion • New Slogan for Indonesia Market “ Make your days Special “ • Advertising • Premium Female & Male Magazine • Online Web advertising • Local online community • Display & Merchandising • Acquire some stores (Contribute biggest revenue) for display & Branding • Premium event sponsorship • Premium Fashion Show • Celebrities Wedding MARKETING STRATEGY FOR INDONESIA MARKET
  8. 8. • People • Training Development for Distributor staff • Perfect Execution Skill • Negotiation Skill • Process Monitoring • Distribution Report • Marketing Report MARKETING STRATEGY FOR INDONESIA MARKET
  9. 9. THANK YOU Make Your days Special

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