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Male Internet penetration is around 10.6% of the overall population, women's and girls' Internet penetration in India is around 9.8 % of total population today. Out of the total online population of Internet users in India around 52% males and 48% females use social networking sites in India.
However it may be noted that social networking usage is still an urban phenomenon with around 84% of these social users coming from an urban and semi-urban background in India.
eStatsIndia.com, defines Social Media Users/Social Network Users as users who accessed any of the Social network sites via any device at least once per month.
Such sites include sites like Facebook, Twitter, LinkedIn and YouTube etc, including all other new and upcoming social networking sites. The present report provides data cuts for all the social networking sites collectively.