The present report is a quantitative status quo report on the Social Media Users Demographics in India. The report acts as a ready for reference source for the digital media industry stakeholders in India as well as International players looking to address the digital market space in India. The report provides Social media users demographics in terms of; Social Media Site Accessed, Access Device wise, Age-wise, Urban vs. Rural Penetration, & Gender wise Social Media Users.
The report further elucidates the Adoption of Social Technologies in Enterprises vs. Consumer, amount of time spent on social media by users along with addressing the key question of how corporate houses are factoring Social Networks in their Online Ad Budgets? This report presents a status quo compendium on social media that will act as a ready referral source for the digital media industry.