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Social Media Digest India 2014
This present digest contains data cuts on;
I. Social Media Users Demographics
a. Twitter, Facebook, LinkedIn, Google+, YouTube
III. User Generated Content
IV. Favourite Social Networks & Usage
V. Social Gaming
VI. Social Media & Mobile
Social Media user’s penetration in India is around 8.5% of the entire population. Top 8 metros including lead 53 cities represent more than 80% of social media users in India today. Rest of India mostly belonging to the rural strata inclusive of smaller townships and villages is mostly devoid of any social media usage as of now.
Social Media adoption rates also depend upon device usage in India. India currently has high penetration rates for high end feature phones and Smartphone’s/tablets etc. and this is resulting in a positive impact on the growth of Social networking site users in India.