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The Brave New (Online) World of Workforce Development: Using Web 2.0 Tools to Engage Customers


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This file provided the content for a webinar viewed by workforce professionals from across New York State on June 26, 2008. I designed the webinar to 1. Introduce the basic Web 2.0 tools that can be most helpful in a workforce development setting, 2. Provide examples to view and share with colleagues and 3. Begin a dialogue about how to put these tools into action.

Published in: Career, Technology, Design

The Brave New (Online) World of Workforce Development: Using Web 2.0 Tools to Engage Customers

  1. 1. June 26, 2008 The Brave New (Online) World of Workforce Development Utilizing Web 2.0 Tools to Engage Customers
  2. 2. Webinar Objectives: <ul><li>Introduce the basic Web 2.0 tools that can be most helpful in a workforce development setting. </li></ul><ul><li>Provide examples you can view and share with colleagues. </li></ul><ul><li>Engage in a dialogue about how to put these tools into action. </li></ul>
  3. 3. What is Web 2.0? Web 2.0 is a catch phrase that describes the second generation of Internet technology that provides the average user the ability to create, connect and communicate in ways not readily available with Web 1.0 technology.
  4. 4. The Changing Face of the Internet Web 3.0 (Live) Web 2.0 (Share) Web 1.0 (Push) Developed by Gary Hayes, 2006 Pushed Web Text/graphics based 2 Way Web Rise of Blogs, Wikis, podcasts, personal publishing and social networks Real Time, co-creative web, Growing 3D Portal Avatar representation Integrated games.
  5. 5. Some Helpful Comparisons Web 2.0 Blog Wiki ( (folksonomy) Web 1.0 Personal websites Britannica Online Riley Guide (taxonomy)
  6. 6. The Anatomy of a Blog Post Time Stamp Post Title Links
  7. 7. Blog Examples from the Field <ul><li>Employee Evolution  - hard hitting advice for the Millennial Generation </li></ul><ul><li>The Bamboo Project – career development, technology and learning strategies for personal and professional growth - </li></ul><ul><li>Jobs for Youth - San Francisco Youth Program operator </li></ul>
  8. 8. Working with a Wiki Edit the Page Changes to Page Account Creation
  9. 9. Wiki Examples from the Field <ul><li>WIRED Nation - designed to support the USDOL Wired projects across the country. </li></ul><ul><li>Flat Classroom Project - connecting classrooms around the world based on concepts found in &quot;The World is Flat&quot; by Thomas Freidman. </li></ul><ul><li>E -Portfolio Example - </li></ul>
  10. 10. Social Bookmarking (Organizing the Web) Build list of bookmarks Share bookmarks with customers Label bookmarks for easy access A method for users to store, organize, search, and manage bookmarks of web pages on the Internet at
  11. 11. Bookmark Networks (Stealing Good Resources) <ul><li> - an international educator with interesting ideas on using technology </li></ul><ul><li> - my bookmarks highlight trends in the career development/workforce field and cool technology. </li></ul><ul><li> - an instructional technologist who loves Web 2.0 applications. </li></ul><ul><li>7 Things You should Know About Social Bookmarking: </li></ul>
  12. 12. Connecting in the Digital Age
  13. 13. Positive Social Networking: ( Connecting Youth to Your Resources)
  14. 14. Social Network Examples <ul><li>Marketing with MySpace – Opportunities for a Better Tomorrow : </li></ul><ul><li>Connecting with Facebook - Department of Economic and Workplace Development at the University of Southern Mississippi:   </li></ul><ul><li>Researching Organizations with LinkedIn - the Bill and Melinda Gates Foundation: ? </li></ul>
  15. 15. What We Tend to think of YouTube A typical YouTube video showing a robbery in progress at a NJ Dunkin Donuts
  16. 16. The Other YouTube (Viral Marketing in Action) This video was created by an professor and 200 students enrolled in ANTH 200: Introduction to Cultural Anthropology at Kansas State University, Spring 2007. It began as a brainstorming exercise, thinking about how students learn, what they need to learn for their future, and how our current educational system fits in.
  17. 17. Learn More on YouTube <ul><li>The State of California has a YouTube channel and over 45 videos outlining government services: </li></ul><ul><li>Did You Know – a video developed by a technology teacher at a Colorado school gets worldwide attention for its take on the global economy: </li></ul><ul><li>See how Kettering University recruits students through the Stickman Video Series: </li></ul>
  18. 18. Let’s Review: The Language of Web 2.0 In the interest of full disclosure I do not actually own a red scarf or black sling back shoes as worn by my Avatar. RSS Feed Avatar Blogs Social Networking Social Bookmarking Wiki YouTube
  19. 19. Get Your Feet Wet <ul><li>Build a account and save your favorite web resources </li></ul><ul><li>Go to and search for blogs you want to read </li></ul><ul><li>Build a blog at </li></ul><ul><li>Add to our NYSDOL Tech Café wiki at or even better, build your own. </li></ul>
  20. 20. Jump in the Pool <ul><li>Build a MySpace, Facebook or LinkedIn profile for yourself and/or your organization. </li></ul><ul><li>Visit Second Life ( and build an avatar and explore the virtual world. </li></ul><ul><li>Create a viral marketing video and upload to YouTube. </li></ul>
  21. 21. Government and Web 2.0 <ul><li>“ Only 30% of government organizations have adopted Web 2.0” </li></ul><ul><li>- News Report, June 18, 2008 </li></ul>
  22. 22. Are You In Over Your Head? <ul><li>What tools and website services can you access in your public capacity? </li></ul><ul><li>Are you prepared to support a Web 2.0 application? </li></ul><ul><li>How will you keep customers safe online? </li></ul>
  23. 23. <ul><li>What policies/guidelines do you have to address the use of Web 2.0 tools with customers? </li></ul><ul><li>Do you have staff ready and willing to integrate these tools into your way of work? </li></ul><ul><li>What happens if we don’t integrate these tools into workforce development services? </li></ul><ul><li>What happens if we do? </li></ul>Let’s Talk
  24. 24. <ul><li>For additional information, contact: </li></ul><ul><li>Victoria Gray </li></ul><ul><li>Project Administration Officer </li></ul><ul><li>The Career Resource Office </li></ul><ul><li>New York State Department of Labor </li></ul><ul><li>[email_address] </li></ul><ul><li>518.402.0440 </li></ul>