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Famous In Your Niche


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Vicki @Smartwoman Flaugher discussing how to get Famous in Your Niche using digital reputation development, SEO, Content marketing, and social media.

TeD style video presentation at 5th Wednesday event in Austin TX, Sept 29, 2011.

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Famous In Your Niche

  1. 1. Famous in Your Niche @Smartwoman Vicki Flaugher Building Your Digital Reputation for Fun & Profit #5thWed
  2. 2. Why?? <ul><li>Short </li></ul><ul><li>answer: </li></ul><ul><li>Why </li></ul><ul><li>NOT ? </li></ul>#5thWed
  3. 3. Really? <ul><li>Niche marketing is here to stay </li></ul><ul><li>Context comes through influence nodes </li></ul><ul><li>Content creators are a small % of population </li></ul>It takes guts! #5thWed
  4. 4. How Do You Become Famous? <ul><li>SEO Focused Social Media </li></ul><ul><li>Relevant Content </li></ul><ul><li>Outreach & Engagement </li></ul><ul><li>Do it </li></ul><ul><li>Do it </li></ul><ul><li>Do it </li></ul>Do it! #5thWed
  5. 5. SEO Focused Social Media <ul><li>ID your “One Note” </li></ul><ul><li>ID 30-50 niche specific words </li></ul><ul><li>Keywords = your values, character, service, product, problem you solve, location, industry jargon, name, etc </li></ul><ul><li>Use them in skillful and human ways! </li></ul>Spiders Don’t Own Credit Cards #5thWed
  6. 6. Relevant & Effective Content <ul><li>Lead generation </li></ul><ul><li>Links and search ranking </li></ul><ul><li>Attract and retain good customers </li></ul><ul><li>Repel bad customers </li></ul>Be Sharable! #5thWed
  7. 7. Outreach & Engagement <ul><li>Strategic partnerships with influencers </li></ul><ul><li>Become the “go-to” person </li></ul><ul><li>Multi-media approach – let the audience pick their channel </li></ul><ul><li>Listen, then use listening to improve </li></ul>#5thWed
  8. 8. Get Famous <ul><li>Leverage yourself </li></ul><ul><li>Amplify your sales funnel </li></ul><ul><li>Increase your conversion </li></ul><ul><li>Have fun </li></ul><ul><li>Be more popular </li></ul><ul><li>Get lucky </li></ul>#5thWed
  9. 9. THANK YOU! <ul><li>Vicki Flaugher </li></ul><ul><li>@Smartwoman </li></ul><ul><li>512-917-3347 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>#5thWed