Linkedin

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Linkedin

  1. 1. Victoria Ferrante & Julia Horvath
  2. 2. What is LinkedIn? O Social media website for professionals. O Online resume that allows you to connect with people professionally. O Keeps you in contact with previous/present individuals that you are able to interact with on a job related basis.
  3. 3. Benefits O Ability to communicate with professionals globally O Business related news is shared throughout your contacts – as well as job opportunities. O Allows professionals to view your profile in-depth and could ultimately help you get a job. O Highlights your strengths and specialties which acts as a leverage when searching for job opportunities.
  4. 4. Getting Started
  5. 5. Create Your Profile
  6. 6. LinkedIn for Businesses O Allowing individuals to construct company page that post information about the business/organization. O A summary of the business can be added to this page along with direct links to company websites, Twitter accounts, and Facebook pages. O Banner ads, blogs, and videos can also be added to a company business page to give individuals extra information on what the business is all about. O Gives a good description of what exactly a company is looking for in regards to employment.
  7. 7. B2B and B2C O LinkedIn can be beneficial for business to business and business to consumer because it helps promote information about companies to consumers, and information about potential employees to employers.
  8. 8. For-Profit Organization
  9. 9. Not-For Profit Organization
  10. 10. Using LinkedIn for Research O Career Opportunities O Past/present employees O Recent activities on who has joined the the company O Overview of the company O Stocks
  11. 11. Marketing on LinkedIn O Ability to show specific details about an organization and how to contact them. O Make a LinkedIn company page to show employers what the company is all about along with providing links to company Facebook and Twitter page for more info. O Post ads and videos about the company and related topics to their linked in page.
  12. 12. LinkedIn Answers O By looking at and responding to questions on LinkedIn a company can see the concerns others have and act accordingly. O Gives individuals a chance to ask questions and feel more apart of the company. O Gives specific help to individuals who require it.
  13. 13. LinkedIn App
  14. 14. http://learn.linkedin.com/
  15. 15. Resources O http://blog.hubspot.com/blog/tabid/6307/bid/23 454/The-Ultimate-Cheat-Sheet-for-Mastering- LinkedIn.aspx O http://www.socialmediaexaminer.com/6- powerful-linkedin-marketing-tips-for-small- businesses/ O http://learn.linkedin.com/ O http://www.duoblogger.com/9-awesome- linkedin-resources-to-network-more- productively/3505/ O http://www.youtube.com/watch?v=myhkP81A VCs
  16. 16. Resources O www.how-to-use-linkedin.com/ O http://faceyspacey.hubpages.com/hub/How- To-Use-LinkedIn-Effectively O http://www.vodahost.com/web-hosting-how-to- use-linkedin.html/ O http://www.cbsnews.com/8301-505125_162- 51219860/how-to-use-linkedin/ O http://www.socialbrite.org/2011/11/15/how-to- use-linkedin-pages-for-nonprofits/

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