What is LinkedIn?
O Social media website for professionals.
O Online resume that allows you to connect
with people professionally.
O Keeps you in contact with
previous/present individuals that you are
able to interact with on a job related basis.
O Ability to communicate with professionals
O Business related news is shared
throughout your contacts – as well as job
O Allows professionals to view your profile
in-depth and could ultimately help you get
O Highlights your strengths and specialties
which acts as a leverage when searching
for job opportunities.
LinkedIn for Businesses
O Allowing individuals to construct company page
that post information about the
O A summary of the business can be added to this
page along with direct links to company websites,
Twitter accounts, and Facebook pages.
O Banner ads, blogs, and videos can also be added
to a company business page to give individuals
extra information on what the business is all about.
O Gives a good description of what exactly a
company is looking for in regards to employment.
B2B and B2C
O LinkedIn can be beneficial for business to
business and business to consumer
because it helps promote information
about companies to consumers, and
information about potential employees to
Using LinkedIn for Research
O Career Opportunities
O Past/present employees
O Recent activities on who has joined the the
O Overview of the company
Marketing on LinkedIn
O Ability to show specific details about an
organization and how to contact them.
O Make a LinkedIn company page to show
employers what the company is all about
along with providing links to company
Facebook and Twitter page for more info.
O Post ads and videos about the company and
related topics to their linked in page.
O By looking at and responding to
questions on LinkedIn a company can
see the concerns others have and act
O Gives individuals a chance to ask
questions and feel more apart of the
O Gives specific help to individuals who