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How To Create A Killer LinkedIn Profile That Will Get You Noticed

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Build your personal brand by setting up your LinkedIn profile and optimising it for search. These 13 steps will move you rapidly in the right direction.

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How To Create A Killer LinkedIn Profile That Will Get You Noticed

  1. 1. HOW TO CREATE A KILLER LINKEDIN PUBLIC PROFILE THAT WILL GET YOU NOTICED Building your Personal Brand WWW.THEAUDACIOUSCOMPANY.COM
  2. 2. WWW.THEAUDACIOUSCOMPANY.COM It does not matter whether you are networking, gathering leads or looking for a job, having a LinkedIn profile which is professional and attractive is an excellent way to ensure you are found by the right people, at the right time, every time.
  3. 3. �to creating a killer LinkedIn Profile� WWW.THEAUDACIOUSCOMPANY.COM 13 STEPS
  4. 4. BACKGROUND PROFILE PHOTO PROFESSIONAL PROFILE PHOTO OPTIMISED FIRST & LAST NAME OPTIMISED, BRANDED HEADLINE SEO FOCUSED, PROFESSIONAL SUMMARY RELEVANT EXPERIENCE DETAILS RELEVANT EDUCATION SKILLS & ENDORSEMENTS RECOMMENDATIONS RELEVANT CONNECTIONS PUBLICATIONS POSTS COMMENTS, SHARES, LIKES WWW.THEAUDACIOUSCOMPANY.COM
  5. 5. Your LinkedIn personal profile is the basis on which all of your interaction and communication on the platform is built and is the foundation for your personal brand. It should give you some quick wins and the opportunity to build some long-term, business relationships. WWW.THEAUDACIOUSCOMPANY.COM
  6. 6. LinkedIn gives you the ability to add a background or banner picture to the top card section of your profile, which adds to the professional look and feel of your personal profile and makes it stand out from the crowd STEP 1Background Profile Photo WWW.THEAUDACIOUSCOMPANY.COM
  7. 7. STEP 2 Research shows most people take less than a tenth of a second to formulate an opinion and draw a conclusion about you, which means when they visit your LinkedIn profile, your profile picture instantly tells them a story about you. The question is: ' What message are you trying to convey? Get Serious about your Professional Profile Photo �WWW.THEAUDACIOUSCOMANY.COM
  8. 8. Look the part and people viewing your profile will believe you are the part. WWW.THEAUDACIOUSCOMPANY.COM
  9. 9. LinkedIn is a highly searchable platform, including the name/ last name section. When adding your name, ask the question, 'What would prospective clients, employers, employees and others write in any search function?' STEP 3 Optimised First & Last Name WWW.THEAUDACIOUSCOMPANY.COM
  10. 10. Don't add your qualifications Don't add emojis and favicons WWW.THEAUDACIOUSCOMPANY.COM
  11. 11. STEP 4 You have 120 characters to convey a message about what you do and which problems you can solve. Create interest and demand a reaction with your words. Optimised, Branded Headline WWW.THEAUDACIOUSCOMPANY.COM
  12. 12. Create a killer LinkedIn public profile that will get you noticed To read this article click the link below WWW.THEAUDACIOUSCOMPANY.COM
  13. 13. WWW.THEAUDACIOUSCOMPANY.COM STEP 5 YOUR LINKEDIN SUMMARY IS ONE OF, IF NOT THE MOST IMPORTANT AREA ON THE PLATFORM AS IT IS YOUR OPPORTUNITY TO CREATE A GREAT FIRST IMPRESSION. Most people know you have written your summary or had a copy writer do it for you, so write in the first person. SEO Focused, Professional Summary
  14. 14. STEP6 For some people this means your whole working career, while for others, the last 10 years may be the only relevant period. Whatever it means to you use it to your advantage. �Relevant Experience Details WWW.THEAUDACIOUSCOMPANY.COM
  15. 15. ADD A CALL TO ACTION BY INCLUDING YOUR CONTACT DETAILS. �I would suggest you only do this for your current role WWW.THEAUDACIOUSCOMPANY.COM
  16. 16. STEP 7 This is the opportunity to showcase your qualifications and voluntary engagement. Keep it real and relevant.. Relevant Education WWW.THEAUDACIOUSCOMPANY.COM
  17. 17. WWW.THEAUDACIOUSCOMPANY.COM LinkedIn is about networking and connecting with people who have similar backgrounds, education or attended the same schools as you, it will enable you to grow your network. Use every opportunity LinkedIn provides you and make the most of them
  18. 18. STEP 8 Showcases the skills you have It allows people who you have done business with or who know you to endorse your skills Keywords Skills & Endorsements WWW.THEAUDACIOUSCOMPANY.COM
  19. 19. Create a killer LinkedIn public profile that will get you noticed To read this article click the link below WWW.THEAUDACIOUSCOMPANY.COM
  20. 20. Recommendations are an opportunity for those people who you have worked with to add to your story from their perspective STEP 9 Recommendations WWW.THEAUDACIOUSCOMPANY.COM
  21. 21. Get as many as you can, as each one adds another layer to who you are and what you do WWW.THEAUDACIOUSCOMPANY.COM
  22. 22. STEP 10 Growing your network is ultimately the reason you would use LinkedIn and everything you do on the platform should be focused at developing that network. Relevant Connections WWW.THEAUDACIOUSCOMPANY.COM
  23. 23. In order to build a successful network, you need to develop the most appropriate type of connections. This means you need a clear understanding of your overall LinkedIn strategy and your target market. WWW.THEAUDACIOUSCOMPANY.COM
  24. 24. STEP 11 Publications were previously called 'Pulse' and is an� excellent platform to write long-form articles which add value to your network and showcase your understanding of your products or services as well as how you can solve the problems they may have. WWW.THEAUDACIOUSCOMPANY.COM Publications
  25. 25. Links Photos Slideshare Questions Video TO MAKE YOUR ARTICLES INTERESTING Include WWW.THEAUDACIOUSCOMPANY.COM
  26. 26. Posts, also known as updates are essentially short form articles which can be as long as 1300 characters or as short as one line STEP 12 Posts WWW.THEAUDACIOUSCOMPANY.COM
  27. 27. STEP 13 Likes comments and shares are an integral part of the interaction you need to be having on LinkedIn if the platform is going to work for you. Comments, shares, likes WWW.THEAUDACIOUSCOMPANY.COM
  28. 28. WWW.THEAUDACIOUSCOMPANY.COM Success on LinkedIn is more than these 13 steps. Your ability to influence & impact your market will be your competitive edge. But how? How do you become influential and have an impact in your market?
  29. 29. Download a free copy of 'INFLUENCE & IMPACT YOUR MARKET - How to set yourself up for LinkedIn success' today and discover how to connect with highly targeted prospects and engage with your Specific Target Market WWW.THEAUDACIOUSCOMPANY.COM INFLUENCE & IMPACT YOUR MARKET DOWNLOAD NOW

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