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Across 18-19 April 2017, the UK Parliament’s Culture, Media and Sport Committee published the 79 written submissions to its Fake News Inquiry. These submissions show us that we need to devote much more attention to addressing emotive, targeted deception by professional persuaders and the Public Relations (PR) industry, and that this issue may merit its own parliamentary inquiry into Deception in Political Campaigning. I discuss this in relation to two deceptive, emotive political campaigns from 2016 - the US presidential election and the UK's referendum on Brexit.
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