Your role in the New Media Revolution

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Via Media CEO, Anthony Coles, explaining to marketers in Adelaide where the responsibility for innovation lies in the changing media landscape.

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Your role in the New Media Revolution

  1. 1. The Marketing Revolution New Rules . New Ideas . <ul><li>Your Role in the Revolution </li></ul>Anthony Coles Via Media Communications Friday 29 th August, 2008
  2. 2. Roles <ul><li>Leadership </li></ul>
  3. 3. Roles <ul><li>Character </li></ul>
  4. 4. Roles <ul><li>Ideas </li></ul>
  5. 5. Roles <ul><li>Sacrifice </li></ul>
  6. 6. Roles <ul><li>Inspiration </li></ul>
  7. 7. Your Role? <ul><li>Lead? </li></ul><ul><li>Follow? </li></ul>
  8. 8. Follow Old Roles? “ Traditional” Media “ Direct” Media
  9. 9. Lead In New Roles?
  10. 10. Lead In New Roles?
  11. 11. Where to for help? google.com/adsense searchmarketing.yahoo.com/en_au/
  12. 12. Where to for help? dgm-au.com commissionmonster.com.au clixgalore.com.au
  13. 13. Where to for help? doubleclick.com/ atlassolutions.com / eyeblaster.com/
  14. 14. Where to for help? adma.com.au
  15. 15. Where to for help? youtube.com marketingsherpa.com adage.com/digital/ aimia.com.au
  16. 16. Where to for help?
  17. 17. REVOLUTION?
  18. 18. <ul><li>Thank You </li></ul><ul><li>VIAMEDIA.COM.AU </li></ul><ul><li>0413 756289 </li></ul><ul><li>[email_address] </li></ul>
  19. 19. The e-Marketing Organisation

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