SMBC Facebook and Twitter Tips

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  • SMBC Facebook and Twitter Tips

    1. 1. Facebook Do’s & Don’ts
    2. 2. Do... setup a Page ...and not a Profile
    3. 3. Do... Set Goals
    4. 4. Do... Share Fresh Content• Write interesting content• Share exclusives• Create an editorial calendar• Schedule regular updates
    5. 5. Don’t... lose sight of your audience
    6. 6. Do...• Share photos. Lots!• Encourage feedback & interactions• Leverage the newsfeed with likes & comments• Cross-promote online and offline
    7. 7. Don’t forget to monitor conversations Do use insights to inform decisions
    8. 8. Do... Adapt & Have fun!
    9. 9. Twitter Do’s & Don’ts
    10. 10. Do... use a real name or organization name. Include a bio. Add a logo or photo.
    11. 11. Don’t protect your updatesDo be friendly, conversational and professional
    12. 12. Do... Use tools to find users with similar interests
    13. 13. Find people near you...
    14. 14. Twitter Tools• Do use Hootesuite or Tweetdeck to manage information and schedule updates• Do use bit.ly or other link shorteners
    15. 15. Do... listen for brand mentions your company name industry keywords competitors questions opportunities
    16. 16. Do... participate and build community!• Do connect with people and engage in conversation (don’t just broadcast!)• Do use Twitter to direct traffic to your website, Facebook or blog• You don’t have to follow everyone back, but you should respond

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