20 Ways to Grow Your Mailing List


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20 different ways to grow your mailing list which will have a direct impact on the growth of your business and organization.

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20 Ways to Grow Your Mailing List

  1. 1. List Building Basics <br /><ul><li>Get Permission
  2. 2. Set Expectations
  3. 3. Keep it Fresh</li></li></ul><li>Idea #1Use What You Have<br />Your Personal Email <br />
  4. 4. Idea #2Opt-In (Sign Up ) Forms<br /><ul><li>Add an opt-in form to your website or blog</li></li></ul><li>Idea #3Email Signatures<br /><ul><li>Include a newsletter sign-up link in the signature of all your emails</li></ul>youremailaddress@yourcompany.com<br /> 555-555-1212<br />Signup for our weekly newsletter to get marketing tips and hints<br />
  5. 5. Idea #4Opt-in Forms in Your Newsletter <br /><ul><li>Include an opt-in form link in your emails for those who are forwarded your email.</li></li></ul><li>Idea #5Forward-to-a-Friend<br /><ul><li>Put forward to a friend link in your emails & newsletter</li></li></ul><li>Idea #6Put it in the Mail<br /><ul><li>Send them a direct mail offer they can only get if they sign up on youremail list </li></li></ul><li>Idea #7Tradeshows<br /><ul><li>Bring a clipboard or sign-up book with and ask permission to send emails to those who sign up.
  6. 6. Some handheld devices will allow you to bump phones and contact info can be swapped
  7. 7. Use the tradeshow scanner</li></li></ul><li>Idea #8: Together Everyone Accomplishes More <br /><ul><li>20 valid email addresses they get a kicker of $50
  8. 8. Have a contest with your staff
  9. 9. Give employees a reason to ask for your customer emails
  10. 10. Have a business card bowl or sign up book at checkout or host stand
  11. 11. Automatic 5% VIP discount to anyone who is already on your email list</li></li></ul><li>Idea #9Good Things Come in Small Packages <br /><ul><li>Include an inboxoffer touting your"email only" offers</li></li></ul><li>Idea #10Prizes & Giveaways<br /><ul><li>Host a weekly or monthly contest for your email subscribers. Then announce winners in your next newsletter</li></li></ul><li>Idea #11Business cards <br /><ul><li>Put an offer on the back of your business cards to get people to sign up for your newsletter </li></li></ul><li>Idea #12It Takes a Village<br /><ul><li>Join your local chamber of commerce. Join their email program and include a sign up form to your newsletter. </li></li></ul><li>Idea #13Get Your Groupon<br /><ul><li>Use services that send daily deals to people in specific areas</li></li></ul><li>Idea #14Pay it Forward - Referrals<br />Ask you customers to refer you, and in exchange you'll give them a discount.<br />
  12. 12. Idea #15Club Specials <br /><ul><li>Create clubs (birthday, anniversary, etc.) where you give something special to people who sign up. </li></li></ul><li>Idea #16Facebook<br /><ul><li>Put an opt-in form right on your Facebook page – and remind people why they should join. </li></li></ul><li>Idea #17Tweet, Tweet – Use Twitter<br /><ul><li>Each week Tweet that you’ll give somethingof value to those that join your mailing list.Use a bit.ly (or ow.ly) link to send them to your hosted opt-in form and track it.</li></li></ul><li>Idea #18Host an Event <br /><ul><li>Host an event & request email address from attendees that sign up </li></li></ul><li>Idea #19Popup Windows<br />Use pop up window to collect email addresses when a visitor exits your website<br />
  13. 13. Idea #20Audience Idea!<br /><ul><li>What ideas do you have that we haven’t discussed? We’ll feature them in an upcoming blog!</li></li></ul><li>Thank You!<br />Kim Stiglitz Marketing Programs Manager<br />