IT Startup'o Utilimon pristatymas

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IT Startup'o Utilimon pristatymo, vykusio IT Startup konferencijoje "Going International" , skaidrės.

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IT Startup'o Utilimon pristatymas

  1. 1. Global energy cost management platform Rando Pikner rando@utilimon.com +372 52 323 53
  2. 2. Large companies have:► to optimize monthly utility costs (profitability)► rising pressure to be greener (image) > 10 000 m²/ building
  3. 3. Electricity bill Analytical info 70 347 kWh & Decision Support A B
  4. 4. Value creation We provide automated decision support based on energy metering data Metering Meaningful Better data info decisions
  5. 5. Company structure founders tech. angel accelerator 70% 20% 10%
  6. 6. IT start-upsInternet hardware B2C B2Blow-tech high-tech global regional
  7. 7. Internet hardware B2C B2Blow-tech high-tech global regional vs Internet hardware B2C B2Blow-tech high-tech global regional
  8. 8. Internet hardware B2C B2Blow-tech high-tech global regional Utilimon vs Vivaldi Internet hardware B2C B2Blow-tech high-tech global regional
  9. 9. Business model How? What? To whom? Key Customer activities relationship ValueKey partners Customer proposition Key Channel recourses Cost structure Revenue sources Osterwalder (2009)
  10. 10. Vivaldi How? What? To whom? Key activities RelationshipPartners Value Customer Subtle, Marketing elegant, 35+ timelessAmazon? (musically)E-bay? educatedmusic.com Good times high-class Key resources Channel High living Amazon? standard Author FB fan page rights and licenses vivaldi.com mercedes.com Cost structure Revenue sources Marketing €/file Osterwalder (2009)
  11. 11. Going international• Internet – Networks (Facebook, LinkedIn, twitter, ect) – Blogs – Banners – Newsletters – Chat rooms – ect
  12. 12. Going international• Sales people Your own people
  13. 13. Going international• Ambassadors Respected thinkers, writers, speakers or public figures that can create buzz and word- of-mouth
  14. 14. Going international• Sales partners Corporate partners with profit-share
  15. 15. Going international• Strategic partners Joint offers: 10x Vivaldi + mp3 player LEDs + EMS + 1year service
  16. 16. Critical success factors 1. Planning 2. Team-building 3. Time-management 4. Execution 5. Focusing 6. Product development 7. Sales
  17. 17. Critical success factors in sales 1. Prospecting 2. Getting appointment 3. Establishing trust 4. Identifying customer’s problem 5. Presenting your product or service 6. Getting the agreement to proceed 7. Closing the deal
  18. 18. Questions, ideas, suggestions? Rando Pikner rando@utilimon.com ee.linkedin.com/in/pikner

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