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Approach to crm

Customer Relationship Management

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Approach to crm

  1. 1. APPROACH TO CUSTOMER RELATIONSHIP MANAGEMENT Mohammed Badrud Deen Marketing Consultant, Versatile CFO Services
  2. 2. CUSTOMER RELATIONSHIP MANAGEMENT  Customer Acquisition  Customer Retention  Customer Defection  Customer Re-Acquisition
  3. 3. CUSTOMER ACQUISITION  Identify the Market where the Prospective customers/clients are available to cater/serve;  Understand the level of competition;  Create your unique proposition;  Acquiring Methods/tools (Cold calling, Mailing, Personal Meetings)  Effective Proposal with Add-on value along with KRA’s;  Clear Project/Working Roadmap
  4. 4. CUSTOMER RETENTION  Customer involvement;  Effective Reporting Mechanism;  Add-on Value;  Empathizing with customers;  Give them more than you have promised;  Timely delivery
  5. 5. CUSTOMER DEFECTION The reasons for Customer Defection would be the following:  Delay in Lead time;  Lack of Project/Work Satisfaction;  Failing to understand what customer wants;  Pricing  Quality of delivery  Failing to fulfill KRA’s  Failure Reporting System
  6. 6. CUSTOMER RE-ACQUISITION  Re-establish the faith in the minds of the consumer;  Revive the values;  Improve the Quality Standards;  Improvised Reporting Mechanism;  Competitive Pricing
  7. 7. FOR SERVICE CONTACT  WEBSITE: www.versatilecfo.co.in  Email: info@versatilecfo.co.in  Mob: +91 9791160627  Skype: versatilecfo

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