The Office of Marketing and Communications

Social Media Worksheet
We’ve heard it before, “Everyone is on Facebook so I ne...
URL:_________________________________________________________________________
URL:________________________________________...
Prepare & Plan
Think twice and publish once

What concerns do you have in creating and maintaining a social media channel?...
What type of content will you share? Where will you get your content?
____________________________________________________...
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Social Media Assessment Worksheet

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A worksheet to determine the purpose and responsibility of social channels.

Published in: Social Media, Business, Technology
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Social Media Assessment Worksheet

  1. 1. The Office of Marketing and Communications Social Media Worksheet We’ve heard it before, “Everyone is on Facebook so I need to be too.”That’s not really an accurate statement though. Using social media platforms as communication tools requires every bit as much research and planning as other online and more traditional outlets. Don’t fret. This worksheet is designed to help CUI departments’ process through the need, desire and necessity of a social media channel by assessing goals and objectives and assisting in determining if and how social media can best serve your department. Before filling out this worksheet it is recommended that you readWhat is Social Media?(http://www.cui.edu/aboutcui/socialmedia/what-is-social-media) and Getting Started(http://www.cui.edu/aboutcui/social-media/best-practices). Research & Listen Start With What You Know Why are you using or considering using social media? How will it integrate with your communication plan strategy? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ Who is the audience you are trying to engage with? What is the average age? What is the gender percentage breakdown of your audience? Where geographically is your audience located? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ Which social media site(s) is your department currently on? [ ] Facebook [ ] Twitter [ ] YouTube [ ] Google+ [ ] Blog [ ] Instagram [ ] Pinterest [ ] LinkedIn [ ] Other: ______________________ [ ] NONE Questions? Contact Veronica Steele (socialmedia@cui.edu) Worksheet based on examples from USF, UCSD and FSU 1
  2. 2. URL:_________________________________________________________________________ URL:_________________________________________________________________________ Goals& Objectives It’s nearly impossible to know if your social media strategy is successful unless you set goals and objectives. Consider using Peter Drucker’s S.M.A.R.T. methodology when creating your goals. Specific. Measurable. Achievable. Realistic. Timed List your top five goals in creating and managing a social media channel: 1. 2. 3. 4. 5. ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ What will your audience gain from being engaged with you? What does your audience want that you can provide? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ Questions? Contact Veronica Steele (socialmedia@cui.edu) Worksheet based on examples from USF, UCSD and FSU 2
  3. 3. Prepare & Plan Think twice and publish once What concerns do you have in creating and maintaining a social media channel? What obstacles or challenges may you face? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ What opportunities are possible with creating and maintaining a social media channel? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ How will you attract an audience to your social media channel? Do you have brand ambassadors available? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ How often will your social media channels be updated? Who will be responsible for updating them? Will you use an editorial calendar? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ Questions? Contact Veronica Steele (socialmedia@cui.edu) Worksheet based on examples from USF, UCSD and FSU 3
  4. 4. What type of content will you share? Where will you get your content? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ How often will you respond to comments and monitor engagement? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ Engage Remember that social media is social. Avoid broadcasting and instead focus on your audience’s wants, needs and successes. It’s all about engaging and being in community with others. Will you use contests, polls, games or other incentives to engage with your audience? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ What brand that you follow is creating engaging social media content to you? Can you follow their example? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________________________ ___________________________________________ Department Questions? Contact Veronica Steele (socialmedia@cui.edu) Worksheet based on examples from USF, UCSD and FSU ______________ Date 4

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