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I F YO U L I K E I T T H E N YO U S H O U L DA P U T A TAG O N I T
Hootsuite Insights: Tagging
Intro
Veronica Steele
Social Media Manager
Concordia University Irvine
@VSteeleTweet
Concordia University Irvine
H • Heart of Orange County, California
A • Academics built on Liberal Arts and Professional St...
Because It’s All About the Tracking
Preemptive and Ad-Hoc Tags for Inbound Content
Pre-Planned Parameters for Outbound Con...
Results from Planning for the Unexpected
Is anything being
mislabeled?
How influential was
the incident?
Does the
Conversa...
Suggested Tagging Categories
• Check-in, Response, ShareActivity
• Current Student, Prospective Student, AlumniAuthor
• #C...
Multi-Tagging
TAG
•Department: Undergrad
Admissions
TAG
•Author: Prospective Student
TAG
•Event: Preview Day
TAG
•Activity...
Department Buy-In
Campaign Tracking
Campaign:
#CUIchoseme
Department:
Athletics
Author:
Parent
Tagging Done Right.
Align Your Tags
with Your Social
Strategies
Use Tags to
Generate Metrics
for Goals
Update Strategic
Go...
Common Mistakes When Tagging
Failing to Plan is Planning to Fail
Not Tagging, or Inconsistent Tagging
Using Vague Tags
Usi...
Thank You
Questions?
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Hootsuite Insights

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How can organizing your Hootsuite Insights tags better your reports and overall social listening? It's all about the tagging.

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Hootsuite Insights

  1. 1. I F YO U L I K E I T T H E N YO U S H O U L DA P U T A TAG O N I T Hootsuite Insights: Tagging
  2. 2. Intro Veronica Steele Social Media Manager Concordia University Irvine @VSteeleTweet
  3. 3. Concordia University Irvine H • Heart of Orange County, California A • Academics built on Liberal Arts and Professional Studies R • Rigorous CORE Curriculum V • Vocation is a priority A • A part of ten schools in the Concordia University System R • Religious affiliation with the LCMS church D • Developing Wise, Honorable, and Cultivated citizens
  4. 4. Because It’s All About the Tracking Preemptive and Ad-Hoc Tags for Inbound Content Pre-Planned Parameters for Outbound Content
  5. 5. Results from Planning for the Unexpected Is anything being mislabeled? How influential was the incident? Does the Conversation Map reflect the incident?
  6. 6. Suggested Tagging Categories • Check-in, Response, ShareActivity • Current Student, Prospective Student, AlumniAuthor • #CUIChoseMe, #AskWASC, FundraiserCampaign • Power Outage, Earthquake, GunmanCrisis • Undergrad, Financial Aid, AdvancementDepartment • Homecoming, Open House, GalaEvent • Confessions Page, Hoax, Unauthorized AccountFlag • Complaint, Endorsement, IssuesPerspective
  7. 7. Multi-Tagging TAG •Department: Undergrad Admissions TAG •Author: Prospective Student TAG •Event: Preview Day TAG •Activity: Campus Photo Report Report ReportReport
  8. 8. Department Buy-In
  9. 9. Campaign Tracking Campaign: #CUIchoseme Department: Athletics Author: Parent
  10. 10. Tagging Done Right. Align Your Tags with Your Social Strategies Use Tags to Generate Metrics for Goals Update Strategic Goals Based on Results Categorical Structured Tagging Tag Consistently (Often and Accurate) Multiple Tags per Post
  11. 11. Common Mistakes When Tagging Failing to Plan is Planning to Fail Not Tagging, or Inconsistent Tagging Using Vague Tags Using Irrelevant Tags Using Too Many or Too Few Tags
  12. 12. Thank You Questions?

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