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Embracing & Implementing
Social Media
Veronica Steele
Social Media Manager, Concordia-Irvine
@VSteeleTweet
July, 22 2014
Your Presenter
Veronica Steele ‘06, MBA ‘13
Social Media Manager / CRM Analyst
@VSteeleTweet
www.linkedin.com/in/vsteeleli...
Agenda
2/3 of high school students
use social media to
research colleges
1/3 of those students use
social media to help
de...
Embracing: Social Media is Many
@VsteeleTweet #HobsonsU14
Creating a
Social Campus
Implementing: Best Practices
@VsteeleTweet #HobsonsU14
Creating a
Policy / Playbook
Training
Best Practices
Problem
Social Media Environment in Higher Ed
@VsteeleTweet #HobsonsU14
Solution
Community Managers
@VsteeleTweet #HobsonsU14
Where to Begin
#HobsonsU14@VsteeleTweet
Training
@VsteeleTweet #HobsonsU14
SWOT
Monitoring
and
Listening
Don’ts of
Social Media
Policy vs. Playbook
@VsteeleTweet #HobsonsU14
1. Brand Management
2. Risk Management
3. Crisis Management
Firm Standards
L...
Best Practices
Best Practice #1
Formulate a Strategy
@VsteeleTweet #HobsonsU14
Best Practice #2
Know Where to Find Resources
@VsteeleTweet #HobsonsU14
Best Practice #3
Get an Executive Champion
Your Advocate
@VsteeleTweet #HobsonsU14
Best Practice #4
Build an Army
I am
ready
Can’t
Wait
Yay!
I
Tweet!
@VsteeleTweet #HobsonsU14
Best Practice #5
Engage
@VsteeleTweet #HobsonsU14
Wrap Up
@VsteeleTweet #HobsonsU14
Questions
@VsteeleTweet #HobsonsU14
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Embracing and Implementing Social Media

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Managing and leveraging social media in Higher Ed is a daunting task. In this session learn about the importance of creating a social media strategy, implementing a policy and/or playbook, conduct successful training, manage crisis communication and engage with various audiences.

This presentation was given at the HobsonsU 2014 conference in Nashville, TN.

Published in: Social Media
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Embracing and Implementing Social Media

  1. 1. Embracing & Implementing Social Media Veronica Steele Social Media Manager, Concordia-Irvine @VSteeleTweet July, 22 2014
  2. 2. Your Presenter Veronica Steele ‘06, MBA ‘13 Social Media Manager / CRM Analyst @VSteeleTweet www.linkedin.com/in/vsteelelinked @VsteeleTweet #HobsonsU14
  3. 3. Agenda 2/3 of high school students use social media to research colleges 1/3 of those students use social media to help decide where to enroll Millennials are 80% more likely to like a brand that uses social media 50% of people say they hear about news on social media before it’s published anywhere official.
  4. 4. Embracing: Social Media is Many @VsteeleTweet #HobsonsU14 Creating a Social Campus
  5. 5. Implementing: Best Practices @VsteeleTweet #HobsonsU14 Creating a Policy / Playbook Training Best Practices
  6. 6. Problem Social Media Environment in Higher Ed @VsteeleTweet #HobsonsU14
  7. 7. Solution Community Managers @VsteeleTweet #HobsonsU14
  8. 8. Where to Begin #HobsonsU14@VsteeleTweet
  9. 9. Training @VsteeleTweet #HobsonsU14 SWOT Monitoring and Listening Don’ts of Social Media
  10. 10. Policy vs. Playbook @VsteeleTweet #HobsonsU14 1. Brand Management 2. Risk Management 3. Crisis Management Firm Standards Legal “How To” FAQ
  11. 11. Best Practices
  12. 12. Best Practice #1 Formulate a Strategy @VsteeleTweet #HobsonsU14
  13. 13. Best Practice #2 Know Where to Find Resources @VsteeleTweet #HobsonsU14
  14. 14. Best Practice #3 Get an Executive Champion Your Advocate @VsteeleTweet #HobsonsU14
  15. 15. Best Practice #4 Build an Army I am ready Can’t Wait Yay! I Tweet! @VsteeleTweet #HobsonsU14
  16. 16. Best Practice #5 Engage @VsteeleTweet #HobsonsU14
  17. 17. Wrap Up @VsteeleTweet #HobsonsU14
  18. 18. Questions @VsteeleTweet #HobsonsU14

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