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Concordia University Irvine WASC Campaign

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Although WASC accreditation affects 100% of a campus only about 10% actually know what it is. Concordia University Irvine decided to change all that with a Social Media Marketing campaign directed to all students, faculty and staff. #AskWASC and The WASC Games was used to engage the campus in polls, quizzes, pictures, questions and prizes to promote education about WASC.

Published in: Marketing
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