The Changing Face of Today's Cloud Customer


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Every department across an organization can benefit from cloud adoption. But no two lines of business have exactly the same needs – and therein lies the promise of the cloud. Flexibility. Agility. Performance. Scalability. All can be shaped to meet the specific needs of any line of business. And that’s why more department heads are turning directly to the cloud to give them the tools to do more work with less time and resources invested.

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The Changing Face of Today's Cloud Customer

  1. 1. The changing face of TODAY’S CLOUD CUSTOMER EVERYONE IS TALKING ABOUT CLOUD—and not just everyone in the IT department. From CMOs to VPs to department heads, non-IT buyers make up more than half of today’s cloud purchases. Aligning IT and lines-of-business leaders results in a tightly integrated cloud strategy where differing roles come together to create a real business advantage. BRIDGING THE DIVIDE BETWEEN IT AND LINES OF BUSINESS
  2. 2. MARKETING WHO ARE THEY? CHIEF MARKETING OFFICER CHIEF DIGITAL OFFICER MARKETING TECHNOLOGIST They know your customers and how to deliver. Always on. And always on the move. EVERY MINUTE, THEY’RE ONLINE1 1. Leadership Close Up, “Try Absorbing and Internet Minute. I dare you...” July 19, 2013 2. IDC-Facebook, “Always Connected: How Smartphones and Social Keep us Engaged,” March 27, 2013 2 + million Google searches have their phones with them 22 hours a day.2 and 320+ new Twitter accounts That’s a HUGE opportunity for marketers. RIGHT?
  3. 3. MARKETING Top beverage companies have Tens of Millions of Facebook fans. That’s a lot of engagement. Only if they have the RESOURCES they need to reach more and more customers on more and more devices. WEBSITES SOCIAL MONITORING PROGRAMS CRM SYSTEMS MOBILE APPS WIDGETS INTERACTIVE TOOLS QR CODES And manage all the data that comes with it. 2.5 QUINTILLION bytes to be exact.4 ENTER THE CLOUD. On demand. Fully flexible. Pay-as-you-go. Technology that bridges marketers and their IT departments. AND IT SHOWS. of short-term campaigns of custom apps of CRM 55% 72% 66% ...are created in the cloud.3 And Verizon Terremark Enterprise Cloud can give marketers the control and flexibility they need to launch campaigns, websites, apps, and social platforms on demand. 3. Frost & Sullivan, 2012 U.S. Cloud User Survey: Evolving Usage of Public, Private, and Hybrid Clouds 4., “2.5 Quintillion Bytes Created Each Day, Calculated ViaWest, ” July 26, 2012
  4. 4. PRODUCT DEVELOPMENT WHO ARE THEY? CHIEF TECHNOLOGY OFFICER VP of PRODUCT DEVELOPMENT DIRECTOR of PRODUCT DEVELOPMENT They make the products that make the company. Today, connected shoes share your JOG around the park, around the world. SMART REFRIGERATORS yield smarter decisions at the store. And PLANES burn through more data than fuel to provide trip and safety information. In our connected world... New products must be: TECH-FOCUSED. INTERACTIVE. CONNECTED. IMMERSIVE. Smart, learning thermostats have replaced an ordinary household necessity with an extraordinary opportunity for manufacturers and customers to connect.
  5. 5. PRODUCT DEVELOPMENT More connections create more data to help drive future developments. Today’s automobiles create data logs to track car performance. And in some cases, turn a bad review into a good story about driver error. of testing and development of collaboration 3 70% 64% Product development teams have adopted a startup mentality. And they don’t have time to wait on IT resources. Instead, they’re turning to the cloud for: With Verizon Terremark Enterprise Cloud, product development teams can go from proof of concept to product launch without delay or concern for IT resources. 3. Frost & Sullivan, 2012 U.S. Cloud User Survey: Evolving Usage of Public, Private, and Hybrid Clouds 4., “2.5 Quintillion Bytes Created Each Day, Calculated ViaWest, ” July 26, 2012
  6. 6. RESEARCH & DEVELOPMENT (R&D) WHO ARE THEY? CHIEF INNOVATION OFFICER R&D HEAD R&D DIRECTOR They take the big risks— and shoot for big returns. $1.496 TRILLION That’s how much companies are investing in R&D globally.5 BIG PHARMA? That requires big investment. $1.3 BILLION is the average cost to bring a new DRUG to market.6 That’s enough to buy: 371 ADS DURING THE BIG GAME. 16 MILLION OFFICIAL PRO FOOTBALLS. 2 PRO FOOTBALL STADIUMS. ANNUAL SALARY FOR ALMOST THE ENTIRE LEAGUE. EVERY SEAT IN EVERY PRO STADIUM FOR SIX WEEKS 5., “2013 Global R&D Funding Forecast,” December 2012 6., “The Truly Staggering Cost of Inventing New Drugs,” February 10, 2012
  7. 7. RESEARCH & DEVELOPMENT (R&D) R&D= Testing every solution possible. In as little time as possible. Molecular simulations per hour as many projects 10M 200x It’s a daunting proposition with nearly infinite possibilities for failure. With the instant deployment of thousands of virtual machines, those same scientists can perform more than: Verizon Terremark Enterprise Cloud lets R&D teams ramp up their efforts at will—without adding time or man-hours. TRIAL & ERROR On a massive scale Like scientists searching MOLECULAR COMPOUNDS for medical breakthroughs. REWARD RISK But cloud computing is flipping the risk-to-reward ratio on its head.
  8. 8. Learn More To learn more on how cloud solutions can bring IT and line-of- business leaders together, download the report: “Leveraging Technology for Innovation and Success: Embracing IaaS to Bridge the Divide between IT and the Lines of Business” Click here: