VERIZON IDENTIFIES KEY ENTERPRISE
Cloud, Security and M2M Connected
Solutions Give Individuals Greater Control
Over Innovation and Business Success
The Customer of
One Comes of Age
In 2014, enterprises will refocus on customer touch points, recognizing that
integrated omnichannel connections – across online, mobile, broadcast and
in-store – can make customers feel valued at every step of the purchase and
M2M “As a Service”
Simpliﬁes Path to
the Connected World
Ubiquitous 4G LTE wireless service and the availability of machine-to-machine
(M2M) solutions “as a service” – on demand, over the Internet and ready to use –
coupled with strong security will overcome the issues that have previously
prevented many organizations from fully embracing M2M.
The Shortage of Security
Expertise Forces Changes
to Cybersecurity Management
Continued targeted attacks and high-proﬁle security breaches impel corporate
boards of directors to demand substantial increases in security investments in
2014 – and rethinking of traditional approaches to cyber security management.
IT will be core to every business function. The C-suite (e.g. CFO, CMO, COO),
lines of business and staff functions will increasingly take the lead role in
engaging and deploying in the cloud, because of the immediate deployment
speed, ﬂexibility, control and cost value they see in cloud, as well as
advantages in big data analysis.
Gravity to the Cloud
In a world where mobile is the norm, and rich media content is a given, the
cloud will come into its own as the only location where growing data volumes
can be stored, accessed and analyzed on demand. In 2014, adding software
and services to the cloud will be a key focus for cloud providers.