Borderless Lifestyle Verizon FiOS Innovation Index

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Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use several devices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptop or desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivity upgrades and are interested in the benefits of a connected home.

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Borderless Lifestyle Verizon FiOS Innovation Index

  1. 1. BORDERLESS LIFESTYLEVerizon FiOS Innovation IndexWHO ARE THE BORDERLESS CONSUMERS?Borderless consumers are an important and rapidly growing segment, almost 40 percent of U.S. adults. These consumers use severaldevices and require connectivity, flexibility and choice whenever and wherever possible. They are defined as consumers who own a laptopor desktop, own a smartphone or tablet, have an Internet-enabled device at all times, are motivated to make technology and connectivityupgrades and are interested in the benefits of a connected home. 100% 100% 100% 100% 100% Own a laptop Own a smartphone Usually have a device Are motivated to make Are interested in or desktop or tablet with Internet access technology and the benefits of a on hand connectivity upgrades connected homeBORDERLESS CONSUMER DEMOGRAPHICS $ 48% 39 MAKE 75K+ %OF US ADULTS 53 % FEMALE AND GROWING 47MALE % 51% OF COLLEGE GRADS BORDERLESS NON-BORDERLESS ATTRIBUTE 46% CONSUMERS CONSUMERS 90 64 Connected Toasters Believe all electronics in the house % % OF MILLENIALS should be connected to each other (and online) 47% 82 46 Access Addicts Want to access their files and % % OF GENERATION X content on any device, any time, and any where 61% 23% 40% Connected Control Freaks Want to control TV/DVR using tablet or smartphone OF BABY BOOMERS 89% 90% Long-Term Relationships 28% Still love watching live shows on the TV * OF MATURES * Net of Live TV, DVR, and On-Demand via TV/Cable service, in reference to Television showsMETHODOLOGY:This survey was conducted online within the United States by Harris interactive on behalf of Verizon from September 7-11, 2012among 2,292 adults 18+. This online survey is not based on a probability sample and therefore no estimate of theoretical samplingerror can be calculated.

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