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Generation 2.0 - Kommunikationswissenschaftliche Betrachtung des Web 2.0

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studium+ Kurs Universität der Bundeswehr München www.unibw.de
von Dr. Barbara Niedner Verhaltensbiologie & Führung
www.Web2Beratung.de
www.Verhaltensbiologie.de

www.Web2Beratung.de www.web2Blogs.de www.FlirtPodcast.de

Published in: Economy & Finance
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Generation 2.0 - Kommunikationswissenschaftliche Betrachtung des Web 2.0

  1. 1. studium+ Kurs Generation 2.0 Kommunikationswissenschaftliche Betrachtung des Web 2.0 Dr. Barbara Niedner Verhaltensbiologie & Führung www.Verhaltensbiologie.de
  2. 2. Web 2.0 ? Oktober 2004 taufte Internet-Pionier Tim O´Reilly eine Konferenz in San Francisco zum Thema „Netztrends“ Web 2.0
  3. 4. Die Generation 2.0 <ul><li>pflegen Kontakte via Xing, Lokalisten, StudiVz & Co </li></ul><ul><li>managen und teilen Wissen mit Blogs, Podcast, Wikis & Co </li></ul><ul><li>gestalten aktiv über Einträge ihre Identität im Netz (Blogs, Wikis, Foren etc.) </li></ul><ul><li>suchen freies Bildmaterial auf Flickr.com, Videomaterial auf YouTube & Co </li></ul><ul><li>nutzen Wikipedia als Lexikon </li></ul>
  4. 5. Time Magazine wählt die Person des Jahres 2006: Dich!
  5. 6. Was steckt hinterm Web 2.0 ? <ul><li>Technologien </li></ul><ul><ul><li>RSS, Ajax, API & Co </li></ul></ul><ul><li>Anwendungen </li></ul><ul><ul><li>Blogs, Podcast, Wikis & Co </li></ul></ul><ul><li>Soziale Bewegung </li></ul><ul><li>Unternehmenskommunikation </li></ul><ul><ul><li>Interne & Externe Kommunikation </li></ul></ul><ul><li>Business Modelle </li></ul><ul><ul><li>Software als Service </li></ul></ul><ul><ul><li>AdWord, Adsense & Co </li></ul></ul><ul><ul><li>LongTail </li></ul></ul>
  6. 7. Soziale Bewegung nach Dominik Petko 2007 <ul><li>Informationsaustausch </li></ul><ul><ul><li>statt nur „Informationsabruf“ </li></ul></ul><ul><li>Kollektive Weisheit </li></ul><ul><ul><li>statt nur „Expertise Einzelner“ </li></ul></ul><ul><li>Persönliche Sichtbarkeit </li></ul><ul><ul><li>statt nur „Anonyme Nutzung“ </li></ul></ul><ul><li>Open Content </li></ul><ul><ul><li>statt nur Copyright </li></ul></ul><ul><li>Offene Online Applikationen </li></ul><ul><ul><li>Statt Einzelplatzsoftware </li></ul></ul>http://www.schwyz.phz.ch/content_x.php?link=einf_petko.htm&nav=4_6
  7. 8. Was bringt Web 2.0 der Generation 2.0? <ul><li>Nutzer kann selber produzieren & publizieren </li></ul><ul><ul><li>Blog-Beiträge, Podcast-Episoden, Wiki Einträge, Kommentare, Bewertungen & Co </li></ul></ul><ul><li>RSS Feed – kostenloses Abonnement </li></ul><ul><ul><li>Blogbeiträge, Podcasts etc. automatisch zustellen </li></ul></ul><ul><li>Lesezeichen/Favoriten der Lieblingsseiten </li></ul><ul><ul><li>Sozial – Lesezeichen für andere zugänglich => daraus entstehen Listen der populärsten Bookmarks </li></ul></ul><ul><li>Weisheit der Vielen </li></ul><ul><li>Suchen mit Schlagworten (Tags) </li></ul>
  8. 9. Web 2.0 im Kurs <ul><li>Kommunikationswissenschaft 2.0 </li></ul><ul><ul><li>Verhaltensbiologische & Psychologische Aspekte der Kommunikation in Web 2.0 </li></ul></ul><ul><li>Unternehmenskommunikation 2.0 </li></ul><ul><ul><li>Interne Unternehmenskommunikation </li></ul></ul><ul><ul><li>Externe Unternehmenskommunikation, Marketing & PR </li></ul></ul><ul><ul><li>Geschäftsmodelle 2.0 – Werbung, Long Tail etc. </li></ul></ul><ul><li>Praktische Anwendung 2.0 </li></ul><ul><ul><li>Veröffentlichung von Blog-Beiträgen & Podcast-Episoden </li></ul></ul><ul><ul><li>Journalistisches Handwerkszeug fürs Web 2.0 </li></ul></ul>
  9. 10. Web 2.0 Blog Kommunikationswissenschaft www.Web2Blogs.de FlirtPodcast.de Charles Darwin und der Flirt www.FlirtPodcast.de
  10. 11. studium+ Kurs Generation 2.0 Kommunikationswissenschaftliche Betrachtung des Web 2.0 Dr. Barbara Niedner Verhaltensbiologie & Führung www.Verhaltensbiologie.de

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