Innovating in the changing media
industry
CONFIDENTIAL
Dieter Boen
Manager Research & Innovation
dieter.boen@vrt.be
THEME ...
Media market
Trends
New players
Mobile
Personalised
Social
Multiplatform
Interactive
Co-creation
Participation
2ND RUN (9-12m)
> All you can eat
> 33mio households
> No ads, 8$/m subscription
> Fixed price content buying
TV > Premium content is King…
> … data is Queen
LIVE
> Linear will get personalized
Things we do
KPI 4: Bijdrage tot nieuwe producten en/of diensten
2012 2013 2014 2015 2016
Aantal producten en/of diensten waarvan de ‘k...
1. POP - TOP
°01 01 2012, best of both worlds:
- History in broadcast research
- Topics
- ’90Digital TV
- ’05File Based
- ’09Second scr...
PROGRAM ‘12-’14
PLATFORM
• FAST NEWS PRODUCTION
• MULTIPLATFORM PRODUCTION AND DISTRIBUTION
• AUTOMATIC ANNOTATION
PRODUCT...
Example: Empathic project
EMPATHIC – Iedereen Beroemd
VRT
ONDERZOE
K
&INNOVATIE
VRT
ONDERZOE
K
&INNOVATIE
VRT
ONDERZOE
K
&INNOVATIE
Example: Stievie (before Vrt R&I)
• Live
• Live
• 36h catch-up
• Live
• 36h catch-up
• Social
• Great UX
> “compete on content, cooperate on tech & services”
> Open your organisation 2010
SPIN-OFFS
START-UPS
ACADEMIC PARTNERS
INTERNATIONAL
> Prototype fast & a lot
36
> Learn to fail
• VRT
• Stakeholders
• Competition
> Show the goods, not the slides 2012
> Involve your audience as soon as possible
deproeftuin.vrt.be
Testpanel (n=6000)
• 3.5 hours/week
• 7.4 satisfaction
content
• 8.0 satisfaction
application
• Social: hardly used
• Prep...
> What we do? Spin this wheel!
from fear to fun <
VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3...
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
Innovation day 2013   3.3 dieter boen (vrt) - innovating in a changing media industry
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Innovation day 2013 3.3 dieter boen (vrt) - innovating in a changing media industry

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Innovation day 2013 3.3 dieter boen (vrt) - innovating in a changing media industry

  1. 1. Innovating in the changing media industry CONFIDENTIAL Dieter Boen Manager Research & Innovation dieter.boen@vrt.be THEME 3 : HOW TO ORGANIZE FOR INNOVATION – BASED ON CASES
  2. 2. Media market
  3. 3. Trends New players Mobile Personalised Social Multiplatform Interactive Co-creation Participation
  4. 4. 2ND RUN (9-12m) > All you can eat > 33mio households > No ads, 8$/m subscription > Fixed price content buying
  5. 5. TV > Premium content is King… > … data is Queen
  6. 6. LIVE
  7. 7. > Linear will get personalized
  8. 8. Things we do
  9. 9. KPI 4: Bijdrage tot nieuwe producten en/of diensten 2012 2013 2014 2015 2016 Aantal producten en/of diensten waarvan de ‘kenniscreatie’ van VRT O&I aan de basis ligt 1 2 3 3 3 5 Operationele Doelstellingen BIJDRAGE TOT NIEUWE PRODUCTEN / DIENSTEN • Moeilijk te realiseren opstartjaar • Mogelijk: nieuwe interactieve internettechnologie op antenne ?
  10. 10. 1. POP - TOP
  11. 11. °01 01 2012, best of both worlds: - History in broadcast research - Topics - ’90Digital TV - ’05File Based - ’09Second screen - Multiyear research projects - ’11: need for product innovation - Learning by doing
  12. 12. PROGRAM ‘12-’14 PLATFORM • FAST NEWS PRODUCTION • MULTIPLATFORM PRODUCTION AND DISTRIBUTION • AUTOMATIC ANNOTATION PRODUCT • CROWD SOURCING & DATA DRIVEN JOURNALISM • PERSONALISED CONTENT & INTERACTIVE EXPERIENCE
  13. 13. Example: Empathic project
  14. 14. EMPATHIC – Iedereen Beroemd VRT ONDERZOE K &INNOVATIE
  15. 15. VRT ONDERZOE K &INNOVATIE
  16. 16. VRT ONDERZOE K &INNOVATIE
  17. 17. Example: Stievie (before Vrt R&I)
  18. 18. • Live
  19. 19. • Live • 36h catch-up
  20. 20. • Live • 36h catch-up • Social • Great UX > “compete on content, cooperate on tech & services”
  21. 21. > Open your organisation 2010
  22. 22. SPIN-OFFS
  23. 23. START-UPS
  24. 24. ACADEMIC PARTNERS
  25. 25. INTERNATIONAL
  26. 26. > Prototype fast & a lot
  27. 27. 36
  28. 28. > Learn to fail
  29. 29. • VRT • Stakeholders • Competition > Show the goods, not the slides 2012
  30. 30. > Involve your audience as soon as possible
  31. 31. deproeftuin.vrt.be
  32. 32. Testpanel (n=6000) • 3.5 hours/week • 7.4 satisfaction content • 8.0 satisfaction application • Social: hardly used • Prepared to pay 2013
  33. 33. > What we do? Spin this wheel! from fear to fun <
  34. 34. VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.

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