2
Rapid Prototyping of Embedded Systems
for IPD
CONFIDENTIAL
Rudy Van Raemdonck
Coordinator Embedded Systems
rudy.vanraemd...
3
CONFIDENTIAL
Rudy Van Raemdonck
Coordinator Embedded Systems
rudy.vanraemdonck@verhaert.com
4
CONFIDENTIAL
Cut Tangible
• Looks like real
• Works like real
• Experience like
real
Risk focus Early
• Rapid
prototypin...
5
CONFIDENTIAL
CONFIDENTIAL
What is Rapid Prototyping?
6
CONFIDENTIAL
Definition and scope
Classic definition
“Rapid prototyping is a group of techniques used to quickly fabrica...
7
CONFIDENTIAL
Definition and scope (cont’d)
A more generic definition
“Rapid prototyping is a process to provide a releva...
8
CONFIDENTIAL
CONFIDENTIAL
The challenge of Embedded Systems development
9
CONFIDENTIAL
Market evolution
10
CONFIDENTIAL
A challenging job
How to
cope
with this?
Time
To
Market 
Complexity

Price 
11
CONFIDENTIAL
CONFIDENTIAL
How can Rapid Prototyping help you?
12
CONFIDENTIAL
Increase functionality
Functionality Conventional approach
• Comprehensive Analysis
• Detailed design
• Pr...
13
CONFIDENTIAL
Get earlier feedback
Feedback Conventional approach
• Initial feedback based on paper ware
• Not easy to e...
14
CONFIDENTIAL
Increase cost control & risk control
Conventional approach
• Large budget spent before first results
• Ite...
15
CONFIDENTIAL
RP Enclosure
Enhance user experience (conventional approach)
Demonstrator
Works like real
Mockup
Looks lik...
16
CONFIDENTIAL
RP Enclosure
Enhance user experience (Rapid Prototype approach)
Mockup
Looks like real
Demonstrator
Works ...
17
CONFIDENTIAL
CONFIDENTIAL
Building Rapid Prototypes of Embedded Systems
18
CONFIDENTIAL
Rapid proto(type)²s
Short time
to demo
Low budget Relevant
functionality
Adaptability Reuse for
other
purp...
19
CONFIDENTIAL
Platform based Embedded Systems for Rapid Prototyping
Source/Provider Pro Con
Commercial available NI, Adv...
20
CONFIDENTIAL
Examples of Rapid prototype platforms (cont’d)
21
CONFIDENTIAL
Examples of Rapid prototype platforms (cont’d)
22
CONFIDENTIAL
CONFIDENTIAL
Verhaert Rapid Prototype showcase
23
CONFIDENTIAL
Rapid Prototyping as part of an agile IPD process
Intake
LEAFLET
DUMMY/RENDERING
FUNCTIONAL
DEMONSTRATOR
P...
24
CONFIDENTIAL
Delivering tangible outputs
Dummy
LEAFLET
DUMMY/
RENDERING
FUNCTIONAL
DEMONSTRATOR
PROTOTYPE
INDUSTRIAL
MO...
25
CONFIDENTIAL
Real life examples
 Examples of breadboards used for Product Development @VERHAERT
26
CONFIDENTIAL
CONFIDENTIAL
Managing Rapid Prototyping of Embedded Systems
27
CONFIDENTIAL
Managing the Development Process
Final
Product
Time
Perfor-
mance
Budget
?Rapid
prototype
Time
Perfor-
man...
28
CONFIDENTIAL
Managing the Customer
RAPID
PROTOTYPE
ENHANCED
USER
EXPERIENCE
BENEFITS
• Fast result
• WOW effect
• Early...
29
CONFIDENTIAL
CONFIDENTIAL
Conclusion
30
CONFIDENTIAL
Benefits
1. Cope with high market demands (complexity, time to market, price)
2. Produce tangible results ...
31
VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (...
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Innovation day 2013 2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

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Innovation day 2013 2.3 rudy van raemdonck (verhaert) - rapid prototyping of embedded systems

  1. 1. 2 Rapid Prototyping of Embedded Systems for IPD CONFIDENTIAL Rudy Van Raemdonck Coordinator Embedded Systems rudy.vanraemdonck@verhaert.com THEME 2: RISK MANAGEMENT IN INNOVATION
  2. 2. 3 CONFIDENTIAL Rudy Van Raemdonck Coordinator Embedded Systems rudy.vanraemdonck@verhaert.com
  3. 3. 4 CONFIDENTIAL Cut Tangible • Looks like real • Works like real • Experience like real Risk focus Early • Rapid prototyping • Agile Options Risk based development principles
  4. 4. 5 CONFIDENTIAL CONFIDENTIAL What is Rapid Prototyping?
  5. 5. 6 CONFIDENTIAL Definition and scope Classic definition “Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data” (Source: Wikipedia) Output • Mechanical part/assembly Possible techniques • 3D printer • SLA (Stereo lithography) • SLS (Selective Laser Sintering) • Milling • Extrusion
  6. 6. 7 CONFIDENTIAL Definition and scope (cont’d) A more generic definition “Rapid prototyping is a process to provide a relevant user experience of the final product in an early stage” (Source: Verhaert) Possible techniques • 3D CAD • Simulation (thermal, structural, electrical, ...) • Mechanical manufacturing techniques • Combining electronic building blocks • Software prototyping Output • Rendered picture • Executable model • Mock-up • Functional demonstrator • User interface graphics (on paper, on screen)
  7. 7. 8 CONFIDENTIAL CONFIDENTIAL The challenge of Embedded Systems development
  8. 8. 9 CONFIDENTIAL Market evolution
  9. 9. 10 CONFIDENTIAL A challenging job How to cope with this? Time To Market  Complexity  Price 
  10. 10. 11 CONFIDENTIAL CONFIDENTIAL How can Rapid Prototyping help you?
  11. 11. 12 CONFIDENTIAL Increase functionality Functionality Conventional approach • Comprehensive Analysis • Detailed design • Proto manufacturing • Preliminary testing • Show first results Rapid Prototype approach • Quick design • Assemble Rapid Prototype • Show first results
  12. 12. 13 CONFIDENTIAL Get earlier feedback Feedback Conventional approach • Initial feedback based on paper ware • Not easy to envisage for all stakeholders Stakeholder feedback tends to be proportional to the rate of change of perceived functionality. Rapid Prototype approach • Feedback based on tangible results • Interactive • Inspiring
  13. 13. 14 CONFIDENTIAL Increase cost control & risk control Conventional approach • Large budget spent before first results • Iterating a design in a late stage is costly Changes (conventional) Rapid Prototype approach • First results after relative small budget is spent • Reduced learning curve • Detailed design phase can be shorter/more efficient • Better specification • More built-up knowledge • Potential re-use of parts of Rapid Prototype Changes (rapid proto) Cost per change
  14. 14. 15 CONFIDENTIAL RP Enclosure Enhance user experience (conventional approach) Demonstrator Works like real Mockup Looks like real Mechanical subsystem(s) Embedded Electronic subsystem(s) Embedded Software subsystem(s) Demo User Interface Enclosure User Interface Mechanical subsystem(s) Embedded Electronic subsystem(s) Embedded Software subsystem(s) IPD Process Final product
  15. 15. 16 CONFIDENTIAL RP Enclosure Enhance user experience (Rapid Prototype approach) Mockup Looks like real Demonstrator Works like real Rapid Prototype Experience like real! Mechanical subsystem(s) Embedded Electronic subsystem(s) Embedded Software subsystem(s) Demo User Interface Enclosure User Interface Mechanical subsystem(s) Embedded Electronic subsystem(s) Embedded Software subsystem(s) IPD Process RP User Interface RP Mechanical subsystem(s) RP Embedded Electronic subsystem(s) RP Embedded Software subsystem(s) Final product
  16. 16. 17 CONFIDENTIAL CONFIDENTIAL Building Rapid Prototypes of Embedded Systems
  17. 17. 18 CONFIDENTIAL Rapid proto(type)²s Short time to demo Low budget Relevant functionality Adaptability Reuse for other purposes Probability of solution Similar product ++ ++ ++ -- -- -- Modified product + + + - -- -- Platform based + 0/+ + + ++ + Custom design -- -- ++ ++ -- ++
  18. 18. 19 CONFIDENTIAL Platform based Embedded Systems for Rapid Prototyping Source/Provider Pro Con Commercial available NI, Advantech Proven High Quality Can be used as final solution in some cases Professional support Cost Vendor lock-in (not or difficult to port) Open source modular Hw/Sw community initiatives Independent manufacturer (often in close collaboration with MCU chip manufacturer) Low cost Large community Extensible (large number of I/O modules available) Highly portable (schematics and software can be used in final design) Build quality wrt purpose Support relies on goodwill of community MCU starter/dev kits MCU manufacturers Low cost Proprietary Focused on MCU, less on peripheral functions and expansion FPGA FPGA manufacturers Very high performance Very high flexibility Complex toolchain Expensive Needs further integration (PCB)
  19. 19. 20 CONFIDENTIAL Examples of Rapid prototype platforms (cont’d)
  20. 20. 21 CONFIDENTIAL Examples of Rapid prototype platforms (cont’d)
  21. 21. 22 CONFIDENTIAL CONFIDENTIAL Verhaert Rapid Prototype showcase
  22. 22. 23 CONFIDENTIAL Rapid Prototyping as part of an agile IPD process Intake LEAFLET DUMMY/RENDERING FUNCTIONAL DEMONSTRATOR PROTOTYPE INDUSTRIAL MODEL Product management Design strategy Applied technology Mech & embedded product design & engineering Industrialisation ALPHA PRODUCTS Validation (feasible/usable/useful/desirable/allowable) Customer/End users Idea Marketable product Explore Create Propose Integrated development cycle Iteration Rapid Prototyping main operational field
  23. 23. 24 CONFIDENTIAL Delivering tangible outputs Dummy LEAFLET DUMMY/ RENDERING FUNCTIONAL DEMONSTRATOR PROTOTYPE INDUSTRIAL MODEL Product management Design strategy Applied technology Mech & embedded product design & engineering Industrialisation ALPHA PRODUCTS Mockup (3D print) Functional demonstrator (based on similar product) Working demonstrator (custom made) Final product
  24. 24. 25 CONFIDENTIAL Real life examples  Examples of breadboards used for Product Development @VERHAERT
  25. 25. 26 CONFIDENTIAL CONFIDENTIAL Managing Rapid Prototyping of Embedded Systems
  26. 26. 27 CONFIDENTIAL Managing the Development Process Final Product Time Perfor- mance Budget ?Rapid prototype Time Perfor- mance Budget • Early results lead to early feedback, and sharper defined requirements • Time spent on rapid prototyping should be gained back during detailed design • Only a fraction of the total project budget can be made available • Detailed design phase still to come! • Minimize design effort/use readily available building blocks • Not fully functional product • Focus on functionality that contributes most to user perception • Maximize valuable feedback
  27. 27. 28 CONFIDENTIAL Managing the Customer RAPID PROTOTYPE ENHANCED USER EXPERIENCE BENEFITS • Fast result • WOW effect • Early and direct interaction with ‘product’ • Involvement in IPD process • Customer intimacy SIDE EFFECTS • Simplified impression of project • Questions about project budget • Feature creep • Seemingly less progress during detailed design phase Manage Customer Expectations
  28. 28. 29 CONFIDENTIAL CONFIDENTIAL Conclusion
  29. 29. 30 CONFIDENTIAL Benefits 1. Cope with high market demands (complexity, time to market, price) 2. Produce tangible results fast 3. Surprise your customer (wow-effect) 4. Deliver enhanced user experience 5. Get more/better feedback from stakeholders early in project 6. Make your IPD process more agile (multiple and fast iterations) 7. Better control over cost and risks 8. Improve efficiency/cut design time of detailed design phase 1. Choose Rapid Prototype platform in function of the purpose and the final product 2. Manage Rapid Prototyping phase in a similar way as the whole project (find appropriate balance between performance, budget and planning) 3. Manage customer expectations Considerations
  30. 30. 31 VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.

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