CONFIDENTIAL

Boosting Innovation in Large Companies by Acting like Startups

Nicolas Verellen
Idealabs
nicolas.verellen@i...
Shape, build, and launch to
market in three months
#stoptalkingstartbuilding
With idealabs we
have the ambition
to build a strong
and sustainable
entrepreneurial
community in
Antwerp
Why
Antwerp?
Principles of a
Entrepreneurial
ecosystem
1.

Entrepreneurs must lead the
startup community

2.

The leaders must have a
l...
Participants of a
Entrepreneurial
ecosystem
Entrepreneurs
Government
Universities
Investors
Mentors
Service providers
Larg...
Successful
Entrepreneurial
ecosystems
Boulder
Chile
San Fransisco
New York
Dublin
Amsterdam
Berlin
Helsinki
Eindhoven
Mosc...
First step: start a
start up accelerator
Stripped building
Private fund
Core team
Strong Backers

3 month set up
validation of need
validation of interest
validati...
shape build launch
MONTH 1

MONTH 2

MONTH 3
philosophy what
we believe in
Be more innovative.
Stop wasting people's
time.
Be more successful.

eric ries
the lean star...
philosophy MVP
Minimum set of features
Learn from early
adopters
Avoid building a
product nobody wants
Learn from testing
...
philosophy what
we believe in
no technical development
validate assumptions
3 min introduction video
Sign Up Button
idea

business

selection program
procedure kick-off
MONTH

1

seed funding

MONTH

MONTH

3

2

office space mentoring
ce...
From 70 applications
we chose 3 startups
They are working very
hard!
Second step: Turn
that stripped building
in to a entrepreneurial

HUB
THE SPACE
CAMPUS

HUB

EVENTS
COFFEELABS
A space where people, technology,
materials, philosophies and ideas mix,
collide and collaborate to produce
ground breakin...
Center of Antwerp / 2000 sqm /
Workshops/ Speaker Series / Networking
Events / Building prototypes / Breakout
office / Pri...
Third Step: Blending

Companies and Startups at
idealabs
Stodgy. Slow. Bureaucratic.
Big companies get a bad rap
when it comes to innovation.
Big companies are applying startup
strategies and tools to jump-start
innovation. It’s not about pontificating
on the inno...
Intuit organizes multi-day
“lean start-ins” that gather
“intrapreneurs” together
from across the company
to teach them how...
BIG STEPS
BBC Worldwide officially launched
BBC Worldwide Labs. The initiative is
aimed at supporting the creative and
dig...
Big companies that behave like small startups
focus on two things:
First, they
accelerate the
speed of
innovation,
just li...
LBi improves collaboration
with clients after Hyper
Island experience
General Assembly partners
with General Electric
We are blending
companies and
startups at idealabs
1. Business model
innovation classes:
challenge the status-quo
and iden...
Last Step: Experimenting

ourselves, and opening a mini
Product Lab
Product Lab: offer people the
opportunity to do some rapid
prototyping right behind the
coffeebar
Thanks for listening!
Got any questions?
www.idealabs.be
@idealabs_be
Nicolas Verellen

nicolas.verellen@idealabs.be
CONFIDENTIAL

VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 0...
Upcoming SlideShare
Loading in …5
×

Innovation day 2012 2. nicolas verellen & cédric deweeck - idealabs - 'boosting innovation in large companies by acting like startups'

471 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
471
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Innovation day 2012 2. nicolas verellen & cédric deweeck - idealabs - 'boosting innovation in large companies by acting like startups'

  1. 1. CONFIDENTIAL Boosting Innovation in Large Companies by Acting like Startups Nicolas Verellen Idealabs nicolas.verellen@idealabs.be Cédric Deweeck Idealabs Cedric.deweeck@idealabs.be October 26th 2012
  2. 2. Shape, build, and launch to market in three months #stoptalkingstartbuilding
  3. 3. With idealabs we have the ambition to build a strong and sustainable entrepreneurial community in Antwerp
  4. 4. Why Antwerp?
  5. 5. Principles of a Entrepreneurial ecosystem 1. Entrepreneurs must lead the startup community 2. The leaders must have a long-term commitment 3. The start up community must be inclusive of anyone who wants to participate in it 4. The startup community must have continual activities that engage the entire entrepreneurial stack
  6. 6. Participants of a Entrepreneurial ecosystem Entrepreneurs Government Universities Investors Mentors Service providers Large companies
  7. 7. Successful Entrepreneurial ecosystems Boulder Chile San Fransisco New York Dublin Amsterdam Berlin Helsinki Eindhoven Moscow Paris Stockholm vs
  8. 8. First step: start a start up accelerator
  9. 9. Stripped building Private fund Core team Strong Backers 3 month set up validation of need validation of interest validation of ideas? MVP
  10. 10. shape build launch MONTH 1 MONTH 2 MONTH 3
  11. 11. philosophy what we believe in Be more innovative. Stop wasting people's time. Be more successful. eric ries the lean startup movement
  12. 12. philosophy MVP Minimum set of features Learn from early adopters Avoid building a product nobody wants Learn from testing eric ries the lean startup movement
  13. 13. philosophy what we believe in
  14. 14. no technical development validate assumptions 3 min introduction video Sign Up Button
  15. 15. idea business selection program procedure kick-off MONTH 1 seed funding MONTH MONTH 3 2 office space mentoring central services education product and IT lab demo day follow-up support investment for growth 6-9 M O NTH S
  16. 16. From 70 applications we chose 3 startups
  17. 17. They are working very hard!
  18. 18. Second step: Turn that stripped building in to a entrepreneurial HUB
  19. 19. THE SPACE CAMPUS HUB EVENTS COFFEELABS
  20. 20. A space where people, technology, materials, philosophies and ideas mix, collide and collaborate to produce ground breaking innovations
  21. 21. Center of Antwerp / 2000 sqm / Workshops/ Speaker Series / Networking Events / Building prototypes / Breakout office / Private meetings
  22. 22. Third Step: Blending Companies and Startups at idealabs
  23. 23. Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to innovation.
  24. 24. Big companies are applying startup strategies and tools to jump-start innovation. It’s not about pontificating on the innovation process. It’s about being lean, focused, and maniacally
  25. 25. Intuit organizes multi-day “lean start-ins” that gather “intrapreneurs” together from across the company to teach them how to apply rapid experimentation to create new products, services, and business models. Kimberly-Clark promotes oneday “expert acceleration sessions” that bring handpicked outside “thought leaders” face to face with business teams to bust mental models and create gamechanging strategies. Whirlpool uses a network of innovation mentors (also called i-mentors), who are loaded with innovation tools and guidance to help business teams focused on challenging market “orthodoxies.” FIRST STEPS
  26. 26. BIG STEPS BBC Worldwide officially launched BBC Worldwide Labs. The initiative is aimed at supporting the creative and digital industries in the UK by offering them insight and expertise into the industry.  Pepsi Co wants to get in on the ground level with companies that could become the next Twitter via its Digital Labs program. Volkswagen Group of America Electronics Research Laboratory (ERL) has teamed up withPlug and Play to accelerate and collaborate with startups to transfer technology from many industries into the automotive domain.
  27. 27. Big companies that behave like small startups focus on two things: First, they accelerate the speed of innovation, just like a Silicon Valley incubator. Second, they give internal businesses and teams an outside-in perspective, similar to the type of reality-checking that comes from advisory boards or venture capitalists.
  28. 28. LBi improves collaboration with clients after Hyper Island experience
  29. 29. General Assembly partners with General Electric
  30. 30. We are blending companies and startups at idealabs 1. Business model innovation classes: challenge the status-quo and identify the business and revenue models of the future 3. ‘Lean Startup’ methodology applied to corportations. Shape, build, launch approach workshop: 2. Classes for intrapreneurs: rapid experimentation techniques to create new products, services and business models. intrapreneurs/ corporate venturing •Incubation of •Corporate innovation labs
  31. 31. Last Step: Experimenting ourselves, and opening a mini Product Lab
  32. 32. Product Lab: offer people the opportunity to do some rapid prototyping right behind the coffeebar
  33. 33. Thanks for listening! Got any questions? www.idealabs.be @idealabs_be Nicolas Verellen nicolas.verellen@idealabs.be
  34. 34. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new-growth strategies for our clients. October 26th 2012 Netherlands European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)633 666 828 willard.vanderheijden@verhaert.com More at www.verhaert.com

×