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Sales through out of town are set to increase by 2.4% in 2014, outperforming both town centre, and neighbourhood, for the first time in three years. However, while it starts out strong, this growth will plateau with both town centre and neighbourhood passing it, in terms of sales growth, by 2019. In order to drive footfall, out of town must develop its overall mix to serve a wider customer base. Learn more with sample pages from our UK Out of Town Retailing report.