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The real success story of the past five years has been ASOS; however boohoo and Missguided are working hard to catch up. Their incorporation of relevant fashion trends, extensive ranges and competitive pricing ensure they remain appealing to shoppers. Offering regular newness, engaging shoppers with editorial content and investing in SEO will help to drive visits and spend in the coming years, garnering loyalty ahead of rivals. Though growth will slow, in 2019 we expect an additional £1.6bn to come from online pureplays. Download sample pages from our Online Pureplay in UK Clothing & Footwear report to learn more.