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The advancements of digital technology, predominantly mobile devices and social media, mean consumers (including you and me) are colossally wired and highly distracted. The Age of Digital Distraction has significantly contributed to the deterioration of the human attention span.
A recent Microsoft report on shrinking attention spans found that across all ages, our ability to concentrate has shrunk. In 2002, the average attention span stood for 12 seconds. Today, it sits at a measly 8 seconds. In fact, most readers who clicked on this article probably won’t get to the end of it.
This Microsoft study has significant implications for brands today. Brands, particularly local businesses, have less time than ever to capture the attention of consumers. Today’s noisy landscape means more consumers are skeptical and fickle than ever.
Want to restore confidence in your brand? Here are the six secrets to standout local SEO to help your business stand out from the crowd and motivate customer loyalty.
Is your company ready to stand out in local SEO? What actionable local SEO tip above will you start implementing immediately? Comment below!