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Search In The Age Of Distraction: Six Secrets To Standout Local SEO

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The advancements of digital technology, predominantly mobile devices and social media, mean consumers (including you and me) are colossally wired and highly distracted. The Age of Digital Distraction has significantly contributed to the deterioration of the human attention span.

A recent Microsoft report on shrinking attention spans found that across all ages, our ability to concentrate has shrunk. In 2002, the average attention span stood for 12 seconds. Today, it sits at a measly 8 seconds. In fact, most readers who clicked on this article probably won’t get to the end of it.

This Microsoft study has significant implications for brands today. Brands, particularly local businesses, have less time than ever to capture the attention of consumers. Today’s noisy landscape means more consumers are skeptical and fickle than ever.

Want to restore confidence in your brand? Here are the six secrets to standout local SEO to help your business stand out from the crowd and motivate customer loyalty.

Is your company ready to stand out in local SEO? What actionable local SEO tip above will you start implementing immediately? Comment below!

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Search In The Age Of Distraction: Six Secrets To Standout Local SEO

  1. 1. 6 Actionable Local SEO Tips To Standing Out In The age of distraction
  2. 2. Today’s average consumer experiences information overload. The advancements of digital technology, predominantly mobile devices and social media, mean consumers are colossally wired and highly distractible. The Age of Digital Distraction has significantly contributed to the deterioration of the human attention span. Overcoming the Age of Distraction
  3. 3. Information overload has significant implications for brands today. Brands, particularly local businesses, have less time than ever to capture the attention of consumers. Today’s noisy landscape means more consumers are skeptical and fickle than ever. S T O R E
  4. 4. But, opportunities still exist within local search for brands to capture their audiences’ attention. In a modern consumer world, brands win by creating a more customer-focused business and enhancing the customer experience.
  5. 5. Want to restore confidence in your brand? Here are six secrets to standout local SEO that will help your business stand out from the crowd and motivate customer loyalty.
  6. 6. Sponsoring local meetups can be a great tool for local SEO. Sponsored meetups result in local news coverage, increasing visibility and links to your company’s website. TIP: To maximize your efforts and promote your involvement, you should also do outreach to local press. Leverage the link building power of local meetups Leverage the link building power of local meetups
  7. 7. TIP: To maximize your efforts and promote your involvement, you should also do outreach to local press. Build credibility and influence through customer reviews Customer reviews influence the decision-making process. When consumers read online reviews, nearly 70% make purchasing decisions. The more positive reviews your business has, the better.
  8. 8. TIP: Claim and optimize your Google My Business (GMB) page and do periodic checks to ensure all contact information is updated regularly across all channels. Make sure your business information is consistent across the web Consistency is key. A well optimized GMB listing is one of the most powerful drivers in increasing your local rankings. When Google’s confidence in your business grows, so do your rankings.
  9. 9. Adding structured data markup to your website helps drive better local search performance. When installing the correct local business schema markup be sure to include the following data in your Schema markup: • Opening hours • Google Maps link • Social media profiles • Markup for menus, appointment options, and reservations </> HTML Install the correct business schema markup
  10. 10. hunt for competitors breaking Google’s rules TIP: Use Google Maps to report your competitors for their violation. Competitors violating Google’s guidelines can be reported for deletion. One of the main violations businesses use that blatantly violates Google’s terms of service are local listings that use fake addresses.
  11. 11. Build and earn quality local citations for your business An important local ranking factor, local citations help local customers discover your business, positively impacting local search engine rankings. Local business directories are a great platform to earn quality local citations. TIP: Use main keywords relevant to your industry and a location search. Once these citations opportunities have been identified, add your business ensuring the name, address and phone number are consistent.
  12. 12. Ready to put these local SEO secrets into practice? Let us help you get found first on search engines. Contact us today: seosherpa.com
  13. 13. Bonus : Resources 34 Experts Share Their No.1 (Actionable) Local SEO Tip 16 SEO Experiments That Will Change The Way You Think About SEO (Forever) 10 Local SEO Hacks You (Probably) Didn’t Know Search In The Age Of Distraction: Six Secrets To Standout Local SEO The Five Rising SEO Trends You Need To Master in 2017

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