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Alexander Rauser: Putting Your Content Straight | Click Jam 2

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Join us — register for the next Click Jam here: http://lnx5.co/rx

Everyone knows the mantra, Content is King. If Alexander Rauser knows anything, it’s how to create compelling content. Not only is he a digital advertising entrepreneur, he’s also the CEO at Prototype Interactive. Oh, and did we mention that he’s written a book? Digital Strategy: A Guide to Digital Business Transformation, to be exact.

To get the best results with your content marketing approach, Alexander’s Click Jam 2 presentation examines how you can create content that garners attention without fail.

For more information about Click Jam visit:
http://clickjam.com

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Alexander Rauser: Putting Your Content Straight | Click Jam 2

  1. 1. Alexander Rauser
  2. 2. Get your content straight!
  3. 3. www.prototype.net How to create killer content?
  4. 4. www.prototype.net Depth Quality SocialPRArticle PublicationEmail
  5. 5. www.prototype.net Depth Quality Social PR Article Publication Email
  6. 6. www.prototype.net Depth Quality Social PR Article Publication Email
  7. 7. www.prototype.net Result Reach CPM CTR CPC CPR Quality score Amount Spent 69,725 
 Post Engagements 96,030 AED4.45 0.57% AED0.79 AED0.01 10 AED750.00
  8. 8. www.prototype.net ..something we missed?
  9. 9. www.prototype.net Depth Quality Social PR Article Publication Email ?
  10. 10. www.prototype.net Depth Quality Social PR Article Publication Email
  11. 11. www.prototype.net Depth, Quality, Relevance and Creativity
  12. 12. www.prototype.net How to create content efficiently?
  13. 13. www.prototype.net Depth Quality START? Social PR Article Publication Email
  14. 14. www.prototype.net Depth Quality START! Social PR Article Publication Email
  15. 15. www.prototype.net How can I maximize my efforts?
  16. 16. www.prototype.net Visibility Time Social PR Article Publication Email
  17. 17. www.prototype.net Visibility Time Social PR Article Publication Email
  18. 18. www.prototype.net What content should I create?
  19. 19. Content Messaging Experience Targeting Channels Conversion Attraction Reach Relevance Personalize d
  20. 20. www.prototype.net A model to create content success?
  21. 21. www.prototype.net Follow Up Doing & Thinking Touchpoints Your Channels Content Offer Check-OutServicingCheck-InBookingResearch
  22. 22. www.prototype.net Follow Up Doing & Thinking Touchpoints Your Channels Content Offer Check-OutServicingCheck-InBookingResearch Searching online for best car garage in Dubai Search Engines Google, SEO, SEM, Website Top 5 Blog Free inspection
  23. 23. www.prototype.net How to measure content success?
  24. 24. www.prototype.net Follow Up Doing & Thinking Touchpoints Your Channels Content Offer Check-OutServicingCheck-InBookingResearch Searching online for best car garage in Dubai Search Engines Google, SEO, SEM, Website Top 5 Blog Free inspection KPI = CR = $$
  25. 25. www.prototype.net • Bounce Rate • Scroll rate • Time on page • Organic Traffic • Likes • Shares • Comments • Views
  26. 26. www.prototype.net
  27. 27. www.prototype.net
  28. 28. www.prototype.net Who should be creating my content?
  29. 29. www.prototype.net ?
  30. 30. www.prototype.net you!
  31. 31. www.prototype.net What about influencers? #buzzwordtime
  32. 32. www.prototype.net
  33. 33. www.prototype.net www.prototype.net

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