5 Simple SEO Techniques That Will Multiply Your Visits and Sales
5 Simple SEO
That will Multiply
Your Visits (And Sales)
METHODS TO COMPOUND YOUR SERRCH
TRRFFIC THRT DO NOT REQUIRE TIME.
HERVY OUTRERCH OR BRCKLINKING
Here are five actionable steps you can
easily implement yourself (or with a
little bit of help) to multiply your search
engine traffic and sales. These
techniques are tested and proven and
are not reliant on backlinking, content I
creation or time-consuming outreach
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Since at least 2010, Google have used website . 4 *
load speed as a ranking factor. Websites that . ‘ " " . .
load faster offer a better user experience and . _ ”
Google reward faster sites with higher search -V’ . ’/
engine placement. To the contrary, a slow , , . V, '5; ;
loading website will negatively impact site '. _‘. ‘_}: -'. -_ _’ '
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Every 1 second delay will result in 7% reduction in conversions and 5% reduction in rankings.
Minimise the use of
Systems to your blog
section and code
your main website
pages in static.
Compress image to
files to a minimum.
Stop using cheap
lousy hosting and
move to premium
dedicated hosting or
like WP Engine.
’ Optimise Your Meto Doto For
L‘ Higher CTR!
Search engine users make assumptions about your site
based on the content displayed in it’s search listings.
Effectively crafted page titles and descriptions (meta
data) can significantly influence the amount of clicks
Tests have shown that lower ranking websites can have
a higher Click- Through-Rate (CTR) than sites above
them if they display a more relevant and appealing
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Include your target If you advertise on
keyword term in Google Adwords
your page title and take your ads with
description_ the highest Click -
use their ad copy in
your SEO meta data.
If you don't do
Google Ads. Check
the highes rank ads
in your market and
use their ad copy to
Use Google Suggest To Identify
Your website is probably getting over 50% of its
search engine visits from long tail search terms.
The term long tail describes a very specific search
string containing three or more words like “best
corporate lawyer Dubai. ”
In order to capitalise on the high percentage of
potential website visitors who perform long-
tail search queries, you need to actively research
and target more long-tail keyword terms.
I 0. lawyer dubai
lawyer dubai salary
lawyer dubai Jobs
lawyer dubai real esta:
Lawyers in Dubai - 5
www :1'n.1 : ;-. ‘Lnwyorr. - '7-L
Frrrifl Tr- :7}_c' rl5.iw'v_r~r~. V "_1 »'«. :-zip.
Quick trail S Chet‘-«nus ‘ P-
Webmaster Tools to
most traffic to your
Perform a search
Use Goog| e’s auto
suggest function to
those terms into the
content of you
Use lnternol Linking to Increase
With so much focus placed on external backlinks
its easy to forget the power of internal linking to
distribute link juice across your site. The key to to
effective internal linking is to avoid using rich
anchor text and instead use long descriptive
anchors that tell users and search engine what
they’ll find on the linked-to page.
-». :; . -t at, - Q anchor text
an. chor text
Anchor text are words contained inside
a hyperlink on a web page.
Identify you most From those pages Use long descriptive
high-authority web link across to other anchor text that
pages using a tool pages on your site contain your target
like AH Refs_ High you want to rank. keyword somewhere
authgrity pages have within the
the ability to pass text-
most link juice.
lncreose Sociol Shores And Reoch
—s Other Peoples Audiences
There is no real evidence that social signals
directly influence search engine rank, but social
sharing is still an effective SEO strategy. When
visitors share your content they spread the
word and encourage more referring traffic to
your site. Increased visitors and engagement
signals to Google that your content is deserving
of higher search engine rank.
Add social sharing
icons to your blog
and ask visitors to
share your content.
Install a blog
such as Disqus.
and attract visitors
back to your website
Finish your blog
posts with a question
to encourage readers
to participate in
Whilst off-site SEO is critical to achieving results with
search engine optimization. it's important not to
forget the significance of other factors in driving
traffic and sales via search engines. Fixing your site
speed. search listing. long-tail keyword targeting.
Internal linking and social sharing can all influence
your results to an equal degree. The best thing is
these steps are easy to implement and cost you
little in terms of time and money.
Search Exchange Presentation by James Reynolds