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© 2014 Ventana Research
Twitter: #VRSummit14 and @ventanaresearch
Twitter: #VRSummit14 and @ventanaresearch
© 2014 Ventana Research
Twitter: #VRSummit14 and @ventanaresearch
New Generation of
Business Planning
Robert Kugel
SVP & R...
© 2014 Ventana Research3
Twitter: #VRSummit14 and @ventanaresearch
Robert Kugel
CFA, SVP & Research Director
Rob heads up ...
© 2014 Ventana Research4 © 2014 Ventana Research4
Twitter: #VRSummit14 and @ventanaresearch4
Everybody talks
about the wea...
© 2014 Ventana Research5 © 2014 Ventana Research5
Twitter: #VRSummit14 and @ventanaresearch
Planning Isn’t Budgeting
•Stat...
© 2014 Ventana Research6 © 2014 Ventana Research6
Twitter: #VRSummit14 and @ventanaresearch
Today’s Business Planning and ...
© 2014 Ventana Research7 © 2014 Ventana Research7
Twitter: #VRSummit14 and @ventanaresearch
Spreadsheets
remain the tool
o...
© 2014 Ventana Research8 © 2014 Ventana Research8
Twitter: #VRSummit14 and @ventanaresearch
Budgeting Isn’t Integrated
Onl...
© 2014 Ventana Research9 © 2014 Ventana Research9
Twitter: #VRSummit14 and @ventanaresearch
Lack of Integration Across Ent...
© 2014 Ventana Research10 © 2014 Ventana Research10
Twitter: #VRSummit14 and @ventanaresearch
Agility Requires Contingency...
© 2014 Ventana Research
Twitter: #VRSummit14 and @ventanaresearch
New Generation of
Business Planning
Robert Kugel
SVP & R...
©2014, Ventana Research
Thank you to our Summit sponsors
Twitter: #VRSummit14 and @ventanaresearch
Vanguard sponsors:
Pion...
©2014, Ventana Research
Thank you to our Avant-Garde sponsors:
Twitter: #VRSummit14 and @ventanaresearch
©2014, Ventana Research
Find and Interact on Social Media
Twitter
@ventanaresearch
LinkedIn
/in/ventanaresearch
Wordpress
...
© 2014 Ventana Research
Twitter: #VRSummit14 and @ventanaresearch
Twitter: #VRSummit14 and @ventanaresearch
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Understanding the New Generation of Business Planning

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A Ventana Research Summit presentation from 2014 by SVP Research, Robert Kugel. Planning may be the task that most business executives dread. It's hardly an engaging process and often seems not to be aligned with the goals and activities that seem to matter the most. Worse, the technology used to perform planning doesn't work very well. But planning is important; organizations need to know across every line of business what is being planned and the associated costs, headcount needed and potential outcomes. Thankfully, planning is in the process of changing, with a new generation of technologies emerging that reside in the cloud and rely on collaboration and mobile technology to make planning processes easier and more engaging. While the fundamentals remain largely the same, the need for more flexible modeling and analytics has resulted in tools that are more sophisticated and easier to use. All of which allows for more time to plan and collaborate among management and managers on reaching their full potential. This new generation of business planning software makes it possible for organizations to plan effectively for what they need but most importantly make sure that they gain value from the process and technology used. See the live replay http://ww2.ventanaresearch.com/2014-Summit---October_Presentation-Download-and-Replay-Registration.html

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Understanding the New Generation of Business Planning

  1. 1. © 2014 Ventana Research Twitter: #VRSummit14 and @ventanaresearch Twitter: #VRSummit14 and @ventanaresearch
  2. 2. © 2014 Ventana Research Twitter: #VRSummit14 and @ventanaresearch New Generation of Business Planning Robert Kugel SVP & Research Director Ventana Research
  3. 3. © 2014 Ventana Research3 Twitter: #VRSummit14 and @ventanaresearch Robert Kugel CFA, SVP & Research Director Rob heads up the CFO and business research focusing on the intersection of information technology with the finance organization and broader business applications. The financial performance management (FPM) research agenda includes the application of IT to financial process optimization and collaborative systems; control systems and analytics; and advanced budgeting and planning. Rob also covers the areas of GRC and Sustainability that span across business and IT. Prior to joining Ventana Research he was an equity research analyst at several firms including First Albany Corporation, Morgan Stanley, and Drexel Burnham, and a consultant with McKinsey and Company. Rob was an Institutional Investor All-American Team member and on the Wall Street Journal All-Star list. Rob has experience in aerospace and defense, banking, manufacturing and retail and consumer services. Rob earned his BA in Economics/Finance at Hampshire College, an MBA in Finance/Accounting at Columbia University, and is a CFA charter holder. As an industry veteran with more than 30 years experience, Rob can be found on Twitter at @rdkugelvr and on LinkedIn and reached via email atrobert.kugel@ventanaresearch.com and read his blog at http://robertkugel.ventanaresearch.com.
  4. 4. © 2014 Ventana Research4 © 2014 Ventana Research4 Twitter: #VRSummit14 and @ventanaresearch4 Everybody talks about the weather but nobody does anything about it.* * Charles Dudley Warner
  5. 5. © 2014 Ventana Research5 © 2014 Ventana Research5 Twitter: #VRSummit14 and @ventanaresearch Planning Isn’t Budgeting •Static; infrequent process •Inwardly-focused •Negotiated spending, investment and revenue targets Object: control (minimize) spending Budgeting •Dynamic; frequent interactive process •Externally-focused •Find opportunities and threats; plan contingencies; drive internal coordination Object: steer performance and optimize investment Planning
  6. 6. © 2014 Ventana Research6 © 2014 Ventana Research6 Twitter: #VRSummit14 and @ventanaresearch Today’s Business Planning and Forecasting Corporations engage in numerous silo-based planning and forecasting activities, most of which are loosely coupled Cash Flow Forecast Sales Forecast Sales and Operations Plan Demand Plan Capital Planning Monthly Re-forecast Annual Budget Sales Forecast Sales Forecast Sales Forecast Sales Forecast Plan Plan Plan
  7. 7. © 2014 Ventana Research7 © 2014 Ventana Research7 Twitter: #VRSummit14 and @ventanaresearch Spreadsheets remain the tool of choice for managing planning and budgeting processes. Spreadsheets Dominate 75%
  8. 8. © 2014 Ventana Research8 © 2014 Ventana Research8 Twitter: #VRSummit14 and @ventanaresearch Budgeting Isn’t Integrated Only 27% directly link budgets to detailed source data Just 25% think it’s very important to link all financial and business plans and forecasts.
  9. 9. © 2014 Ventana Research9 © 2014 Ventana Research9 Twitter: #VRSummit14 and @ventanaresearch Lack of Integration Across Enterprise Sales forecasts are not integrated with other departments: SOMEWHAT INTEGRATED • Manufacturing • Operations • Product Development • Supply chain NOT INTEGRATED • Distribution/ Logistics • Procurement • Field Service • Order Management/ Customer Service REALLY NOT INTEGRATED • Executives • Information Management • Call Center • Finance • Marketing
  10. 10. © 2014 Ventana Research10 © 2014 Ventana Research10 Twitter: #VRSummit14 and @ventanaresearch Agility Requires Contingency Planning What are your objectives? What are the key obstacles? How do you propose to address them? What can go wrong? What will you do when that happens?
  11. 11. © 2014 Ventana Research Twitter: #VRSummit14 and @ventanaresearch New Generation of Business Planning Robert Kugel SVP & Research Director Ventana Research
  12. 12. ©2014, Ventana Research Thank you to our Summit sponsors Twitter: #VRSummit14 and @ventanaresearch Vanguard sponsors: Pioneer sponsors: Groundbreaker sponsors:
  13. 13. ©2014, Ventana Research Thank you to our Avant-Garde sponsors: Twitter: #VRSummit14 and @ventanaresearch
  14. 14. ©2014, Ventana Research Find and Interact on Social Media Twitter @ventanaresearch LinkedIn /in/ventanaresearch Wordpress blog.ventanaresearch.com 14
  15. 15. © 2014 Ventana Research Twitter: #VRSummit14 and @ventanaresearch Twitter: #VRSummit14 and @ventanaresearch

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