Facebook promotion guidelines


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Run a successful promotion while following the Facebook guidelines.

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Facebook promotion guidelines

  1. 1. Presents<br />Facebook Promotion Guidelines<br />
  2. 2. What is a Promotion? <br />Defined as: Contest, Competition or Sweepstakes<br />“Contest” or “competition” they mean a promotion that includes a prize of monetary value and a winner determined on the basis of skill (i.e., through judging based on specific criteria).<br />“Sweepstakes” they mean a promotion that includes a prize of monetary value and a winner selected on the basis of chance.<br />
  3. 3. What Do The Rules Really Mean?<br />Facebook does not want to be associated with the promotion and is not liable for any promotion being run.<br />Read all of their rules at facebook.com/promotions_guidelines.php<br />
  4. 4. What Does This Mean To You?<br />Facebook will not allow the use of Facebook features or functionality as a form of entry or as a means to contact a winner.<br />Like button: includes Pages, Comments and Photos<br />Uploading photos<br />Comments<br />Email<br />Chat<br />It’s not allowed<br />
  5. 5. Why Run A Promotion?<br />Fun way to build your Fan base<br />Reengage with your existing Fans<br />Great source for gathering data<br />Let your audience market for you!<br />
  6. 6. What Options Do You Have?<br />3rd party apps<br />Blog<br />Website<br />
  7. 7. Promotion Options<br />3rd Party Apps<br />Your contacts are on Facebook<br />Build more Fans<br />Reengage old Fans<br />Market yourself to other users within your audience<br />Collect data<br />Custom Campaign<br />Website<br /><ul><li>Collect Data
  8. 8. Don’t have Facebook guidelines to follow
  9. 9. Market yourself through your newsletter
  10. 10. Custom Campaign</li></ul>Blog<br /><ul><li>Collect Data
  11. 11. Don’t have Facebook guidelines to follow
  12. 12. Receive comments
  13. 13. Market yourself through subscribers</li></li></ul><li>FAQ <br />Can I select a Fan at random to give a prize?<br />Can I offer a prize to a user for becoming a Fan?<br />Can I promote a contest on Facebook that I run on my blog/website?<br />How do I announce the winner?<br />Is it really necessary to run a promotion without a 3rd party app?<br />
  14. 14. How Can Venpop Help?<br />We offer a 3rd party application that adheres to Facebook’s guidelines:<br />User Voted Contest<br />Photo Contest<br />Sweepstakes<br />Sign Up <br />And more….<br />If you interested in running your next promotion on Facebook contact us at getstarted@venpop.com<br />
  15. 15. More Information <br />Promotion guidelines:<br />facebook.com/promotions_guidelines.php<br />Learn about our 3rd party application:<br />venpop.com/socialmarketing/campaigns/<br />
  16. 16. is here to help!<br />If you have questions or are unsure about running a promotion on Facebook, please feel free to contact us.<br />Contact information:<br />Erik Jacobsen<br />erik@venpop.com<br />getstarted@venpop.com<br />