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Bidsopt Media Kit-Nov 2015


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Bidsopt Media Kit-Nov 2015

  1. 1. Bidsopt DSP - Media Kit 1 Mobile DSP Mobile DSP for Native and Rich Media Ads
  2. 2. 2 Bidsopt is a Demand Side Platform which enables advertisers to reach to right audience with advanced targeting and performance optimisation techniques. Our unique selling point is the reach of our inventory coupled with our platform efficiency , avoiding smallest inefficiencies which can waste a lot of time running campaigns. We offer best in class support for advertisers starting from setting up offers to technical support 24/7. We work in a transparent fashion to help advertisers to know the percentage of the total CPM cost that actually goes to the inventory bid and how much this can impact return on investment. About Bidsopt what we stand for BIDSOPT BIDSOPT
  3. 3. 3 of smartphone users search because of an ad they have seen either online or offline. 71% 88% 82% Why Mobile Advertising direct, personal and immediate Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of your marketing strategy. With 5.3 billion active mobile subscriptions across the globe, mobile is emerging as the most powerful channel to communicate with customers. of smartphone users notice mobile ads. of those who look for local information on their smart- phones taken action within a day.
  4. 4. 4 User visit the webpage Impression opportunity evaluated AuctionWinning Ad Served Impression Announced Bid decision made 100ms What is Demand Side Platform direct, personal and immediate A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.
  5. 5. 5 Bidsopt DSP Platform Advertisers Agencies Trading Desk Bidsopt DSP Ad Exchanges Ad Exchanges Publisher Publisher Publisher our architecture
  6. 6. 6 Cherry Pick Impression Global Inventory BIDSOPT TransparencyDynamic Optimisation Advertisers can adjust their campaigns on the fly based on performance. RTB enables brands to bid on individual impressions. Buying in real time is cost effective and reduces waste. Cross-exchange buying, for scalable world-wide reach and access to premium inventory Bidsopt provides advertisers with site- by-site reporting to know what you bought and how much you paid. Benefits of Bidsopt DSP improved performance and reduced wastage seen as main benefits of real-time bidding
  7. 7. 7 Key Features- DSP our product is a world class mobile ad buying platform Hand Picked Publishers Select Publishers those are relevant to your campaign . Segment you spend and increase the ROI. Global Inventory We integrated with multiple supply sources like exchanges, app developers , websites and ad network. Self serve UI You control every aspect of your campaign . You can make changes as you wish to the campaign targeting. Native Ads Bidsopt Native Ad is the industry’s first scalable solution for advertisers to take advantage of native inventory across various exchanges. .
  8. 8. 8 Pitch Deck Our Account Manager explain about Bidsopt DSP and demo our capabilities Contracts Advertiser sign the contract and IO with Bidsopt. We accept prepayment for New Clients. Launch We help you to launch your first campaign with world class Self serve UI How to get started with Bidsopt DSP advertising through bidsopt is a simple process
  9. 9. 9 Our World class Self serve UI allows you to manage you entire campaign life cycle. Our Reporting dashboard allows to monitor the performance of your campaign in every angle We Provide great end to end support to make sure that you achieve your ROI Goals Self Serve UI Reports Great Success with Us Advertiser Journey with Bidsopt we value our customers a lot
  10. 10. 10 Geography Choose country and location , latitude-longitude or target the user with specific IP list Device Choose the brand and model among Mobile/Tablet. Device OS/Browser Android , iOS , Windows etc for OS and Chrome, Safari etc for Browser Category Select between all IAB standard Category Time of Day Scheduling Run you campaign on a specify hours of a day Exchanges/Publishers Target your campaign for particular exchanges or direct publishers Wifi/Carrier Targeting Target your campaign for specific Mobile Carrier or between Wifi or Carrier Traffic Cherry Pick App/Site Blacklist or Whitelist a Site or Apps from Any Exchanges Supported Targeting select your targeting parameters to capture the audience of your choice
  11. 11. 11 Bidsopt Media Private Limited F1 B, 1st Floor, Amar Sindhur, No.43, Pantheon Road, Egmore Chennai - 600008, India OUR EMAIL OUR PHONE Chennai: 044-4358 4199 Bangalore: 080-42030368 OUR WEBSITE No 211, Second Floor 2nd Main, East of NGEF Layout, Kasturinagar, Bangalore-560043 , India