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Investmentstandort Österreich

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Österreich ist bekannt für seine Berge, Mozart und Sachertorte - aber ist das Land auch attraktiv genug für Investoren? Eine kurze Präsentation übr den Investmentstandort Österreich.

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Investmentstandort Österreich

  1. 1. Investment-Standort Österreich H o m e o f H i d d e n C h a m p i o n s
  2. 2. Mit 3 Fragen ans Ziel 2 Was sin d die Krit erien fü r ein at t rakt iven S t an dort ? Wie st eh t Öst erreich im In t ern at ion alen Vergleich ? Wie wird Österreich Grü n derlan d #1?
  3. 3. W i e s t e h t Ö s t e r r e i c h i m I n t e r n a t i o n a l e n V e r g l e i c h ?
  4. 4. Welche Rolle spielt Unternehmertum? 4 Global Entrepeneurship Index 2015 1 Vereinigten Staaten 85 2 Kanada 82 3 Australien 78 4 Vereinigtes Köngreich 73 5 Schweden 72 6 Dänemark 71 7 Island 70 8 Taiwan 69 9 Schweiz 69 10 Singapur 68 18 Österreich 65 Quelle: GEI 2015, GEDI
  5. 5. Wer ist bereit für die Digitale Revolution? 5 Digital Evolution Index 2008-2013 Quelle: DEI, the Fletecher School at Tufts University
  6. 6. Startup Investitionen: USA vs Europa Investitionsvolumen und Transaktionshöhen 6 0 2 4 6 8 10 12 14 16 Seed Funding Series A Series B Series C+ $millions Europe U.S. 52.1 15.6 10.5 5.2 2 1.4 0 10 20 30 40 50 60 US China Europe India Israel Canada Quelle: EY 2015 Startup-Investitionenvolumen 2014 Startup-Transaktionshöhen 2014
  7. 7. Startup Investitionen 2014: USA vs Europa Investitionsphasen 7 0.99% 32.75% 23.94% 42.31% Seed A Round B Round C+ Round 1.58% 17.71% 68.93% 11.78% Aufteilung nach Phasen USA Europa Fehlende Investitionen in der Internationalisierungsphase in Europa Quelle: Dowjones Venturesource
  8. 8. Startup Investitionen: Europa vs Österreich 8 35% 34% 11% 7% 13% Deutschland UK Frankreich Österreich Rest von Europe Startup Investitionen in Europa Q1 2015 0.0000% 0.0050% 0.0100% 0.0150% 0.0200% 0.0250% 0.0300% 0.0350% 0.0400% 0.0450% Deutschland UK Frankreich Österreich Startup Investitionen im Vergleich zu BIP Q1 2015 Quelle: Dowjones Venturesource
  9. 9. Zusammenfassend 9 → Österreich ist im oberen Mittelfeld wenn es um Unternehmertum geht. → Österreich spielt eine signifikante Rolle in der Digitalen Evolution – diese nimmt jedoch ab. → Europäische Investoren stellen 80% weniger Risikokapital als US-amerikanische Investoren. → Die Bewertung von europäischen Startups ist niedrig im Vergleich zu US-amerikanischen Investoren.
  10. 10. W a s s i n d d i e K r i t e r i e n f ü r e i n a t t r a k t i v e n S t a n d o r t ?
  11. 11. #1 Talent Quellen von Talent 11 Universitäten Bestehende Startups Industrien
  12. 12. #1 Talent Unternehmertum als Karrierenziel 12 Potentielle Unternehmer Professionelle aus der Industrie Etablierte Unternehmer
  13. 13. #1 Talent Wichtiger Faktor bei Frühphasen-Investitionen 13 What are the five most important factors you look at while screening a Startup? Team, Team, Team, Product and Team. Jon Bradford, Techstars
  14. 14. #1 Talent Attraktivität als Auswanderungsziel (HUB) 14 Ethische Diversität der Mitarbeiter als Erfolgsgarant 35% Diversifiziere Unternehmen übertreffen ihre Mitbewerber im Schnitt um *McKinsey&Company, Januar 2015 Entscheidungskriterien für ausländische Kräfte Lebensqualität Einwanderungspolitik
  15. 15. #2 Politisches Rahmenbedingungen 15 Politische Initiativen Rechtliche Rahmenbedingungen Gesellschaftsrechtliche Rahmenbedingungen Steuerliche RahmenbedingungenFörderungen Garantieübernahmen Rechtssicherheit
  16. 16. #3 Infrastruktur 16 Startup Infrastruktur Events Incubators Workshops Accelerators Public Awareness Co-working spaces
  17. 17. #4 Marktpotential 17 Größe der Population im lokalen Markt Größe der jeweiligen Industrie Early Adopters ? Sensibilität der Industrie zum Thema Startups Anbindung des Standorts an internationalen Märkten B2C B2B
  18. 18. #5 Zugang zu lokalen Kapital Fokus auf Smart Money 18 Mehrwert von Smart Money Quellen von Smart Money Coaching Finanzielle Aufsicht Strategiescher Netzwerk Ex-Startup Unternehmer als Business Angels Professionelle Business Angels mit Ausbildung Professionelle Venture Capital Fonds
  19. 19. Attraktivität als Kombination von 3 Faktoren 19 Kapital Innovation Erfahrung
  20. 20. Attraktivität als Kombination von 3 Faktoren 20 Kapital Innovation Erfahrung
  21. 21. W i e w i r d Ö s t e r r e i c h G r ü n d e r l a n d # 1 ?
  22. 22. Initiativen in allen Bereichen 22 Talent Politische Rahmenbedingungen Infrastruktur Sensibilisierung bei der Ausbildung von Studenten; Vereinfachter Zugang zu Arbeitsbewilligungen Steuerliche Erleichterungen; Aufwand bei Gründungen senken Förderung von Projekten für die Unterstützung von Startups; Eine „Kultur des Scheiterns“ schaffen
  23. 23. Initiativen in allen Faktoren 23 Marktpotential Lokalen Kapital Stärkere Zusammenarbeit zwischen etablierten Unternehmen und Startups; Ansiedeln von internationaler NGOs attraktiveren Förderung von Risikokapital-Initiativen; Gezielte Ausbildung von Business Angels

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