The Good and Bad of Low Cost Web Stores


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This presentation teaches you what to look for when choosing a web store provider and how to cost-effectively find a web designer who can help you create the store of your dreams. To learn more about opening your own, free web store, visit:

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  • Examples of Medium Cost Stores
  • Examples of High Cost Stores
  • The Good and Bad of Low Cost Web Stores

    1. 1. The Good and Bad of Low Cost Web Stores<br />Rodney Resella – Web Production<br />August 1st 2011<br />@Vendio<br />
    2. 2. Agenda<br />Introductions<br />What To Look For In A Web Store<br />Store Design Options<br />Custom Design Option <br />Hiring A Designer<br />Closing Thoughts<br />Questions?<br />
    3. 3. Introduction<br />Leading On-demand eCommerce platform for small and medium sized merchants (SMM)<br />90,000 merchants selling over $1.5 Billion of goods annually<br />Incorporated in 1999, headquartered in Silicon Valley<br />Multi-channel eCommerce Platform offering <br />Customizable fully-hosted online store<br />Inventory, channel & business management solutions<br />Reporting & analytics<br /> – coupons and deals website <br />Acquired by in July of 2010<br />Acquired SingleFeed in June 2011 – CSE data feed management company<br />3<br />
    4. 4. About Me – Rodney Resella<br />Director of Web Production at Vendio<br />16 Years of Design Experience<br />13 Years of Ecommerce Experience <br />11 Years at Vendio<br />Web Design, Graphic Design, Web Development, Visual Design, UI Design<br />
    5. 5. What To Look For In a Web Store?<br />
    6. 6. Different Types of Store Providers<br />Store Centric<br />Providers<br />Multi-Channel<br />Providers<br />Domaineers<br />
    7. 7. Feature Comparison<br />
    8. 8. Other Store Features To Consider<br />
    9. 9. Store Design Options“You get what you pay for”<br />
    10. 10. Low Cost Store Design Options<br />
    11. 11.
    12. 12. So You Think You Can Build A Website?<br /><br />
    13. 13. Medium Cost Store Design Options<br />Some tweaks<br />
    14. 14.
    15. 15. High Cost Store Design Options<br />
    16. 16.
    17. 17. Types of Designers<br />Freelancer vs. Agency<br />Generalist - Web Designer vs. Specialist - Web Developer, User Experience Designer, Visual Designer<br />Contract or Fulltime.<br />Offsite vs. Onsite<br />
    18. 18. Where to Look for Designers?<br />Ask Friends, Family and Peers First<br />Ask Store Owners on Your Web Store Platform<br />Freelance Marketplaces: Elance, Krop, Dribble<br />Agency & Freelancer Directories<br />Job Boards: LinkedIn, Craigslist<br />
    19. 19. Interviewing Designers<br />First Learn The Basics and The Lingo <br />Ask Lots of Questions<br />Design Process Details<br />Years Designing <br />Staying Up To Date<br />Examples of Great Store Designs<br />Other Projects<br />Familiarity with Web Store Platforms<br />
    20. 20. Choosing the Designer<br />Review Designer’s Portfolio, Stores and Sites<br />Check References<br />Get Quotes from at least 3 designers<br />Detailed Written Contract<br />Empathy, Passion and Communication<br />Future Opportunities?<br />
    21. 21. Get Feedback<br />Leverage Friends, Family and Peers<br /><br />Ask Your Customers What They Think<br />Free Survey (Poll Daddy, Survey Monkey)<br />Embed Google Survey link on website<br />Email, Social – ask your customers, they will help you!<br />
    22. 22. Conclusion<br />Size Matters<br />You Get What You Pay For<br />Store Designs - Build Vs. Buy<br />Find The Right Designer<br />Get Feedback<br />
    23. 23. Questions?<br />Rodney Resella<br /><br />Twitter: @vendio<br />