Be an Online Triple Threat

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Learn how to be an Online Triple Threat by selling on eBay, Amazon and your Own Website. Learn how and when to expand into multi-channel sellling.

Prepared for the Internet Marketing Association March 18, 2013

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Be an Online Triple Threat

  1. 1. Harry HirschmanMarketing, Sales & Customer Support Prepared for the Internet Marketing Association March 18, 2013
  2. 2. ••••
  3. 3. • – –• – –
  4. 4. Singer Dancer Actor Entrepreneur
  5. 5. ••• –•••
  6. 6. Why haven’t you tried other marketplaces besides eBay and/or Amazon? I have tried other markets, but 21.6% they did not result in sales 24.7% I have tried other markets, but it was too complex or hard to manage I have not tried other markets, I 12.9% do not have the time I have not tried other 40.7% markets, the market I use is working for my business
  7. 7. “Dont push growth; remove the factors limiting growth.”--Peter Senge, The Fifth Discipline••••••
  8. 8. Amazon: 40% 3rd Party, 100MM US visitors eBay: All 3rd Party, 80MM US visitors, $10BB in mobile sales aloneGoogle: All 3rd Party, 165MM US searchers Facebook: 160MM US “potentials” Driving customer to YOUR brand Engaging their passions And *someone* is fulfiilling these orders….
  9. 9. GMV ($M) $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 eBay GMV Amazon 3P GMV • •
  10. 10. Your Sales Channels are Business Partners… Not Friends*• – – – – – –•• * Note: Some individuals at these companies can be both
  11. 11. We see it in aggregated repeat buying data% of Category GMV by buyer-seller pairs with 2+ transactions % of Category GMV by buyer-seller pairs with 10+ transactions Repeat buying on your own store has a lower cost of sales
  12. 12. • – – – –• – • • –
  13. 13. • –• –
  14. 14. •• – ••
  15. 15. •••• –•
  16. 16. •• –•
  17. 17. ••• – –••
  18. 18. •• – – –
  19. 19. • –• – –
  20. 20. Pre-Sale Sale Post-SaleTraffic Products Need To Be: Order ManagementComparison Shopping Inventory MgtEngines (CSE’s) Visible – Shipping / FulfillmentDemand Gen Online Catalog and Customer ServiceLead Gen pricing Rewards, CouponsPaid search (SEM) and Loyalty ProgramsFree search (SEO) Transactionable –Social Shopping Cart andMore… Lots More checkout
  21. 21. Pre-Sale Sale Post-SaleTraffic Products Need To Be: Order ManagementComparison Shopping Inventory MgtEngines (CSE’s) Visible – Shipping / FulfillmentDemand Gen Online Catalog and Customer ServiceLead Gen pricing Rewards, CouponsPaid search (SEM) and Loyalty ProgramsFree search (SEO) Transactionable –Social Shopping Cart andMore… Lots More checkouteBay, Amazon You YouFacebook, TwitterPinterest, etc.
  22. 22. •••• Let your Fly!
  23. 23. 0/65/100/0 67/60/60/46Internet Merchants Association Hospitality SuiteJoin us for an evening of wine, cheese and extreme networking at Bally’ s Monday, March 18th 7:00pm to 10:00pm Sponsored by: Guests Include 0/65/100/0 67/60/60/46
  24. 24. Vendio, Simply Powerful eCommerce Harry Hirschman Vendio Marketing, Sales & Customer Support 650-293-3500 650-619-5108 mobile Harry.Hirschman@corp.vendio.com www.vendio.com

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