B2B tech-based
crossing the chasm
escape velocity
redefining markets
creating new categories
struggling to
stand out…
late to the party…
shifting information power…
more stakeholders…
too few top performers…
l o n g e r sales cycles
declining win rates
some organisations
are managing to
do much better…
fewer, smarter field sales people…
CONTENT
MARKETING
MARKETING
AUTOMATION
PIPELINE
MARKETING
On Target 2014 Introduction Bob Apollo Inflexion-Point
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On Target 2014 Introduction Bob Apollo Inflexion-Point

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On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ?
Sales technology and buying behaviour are going through dramatic changes. Do you have a full understanding of these and the tools necessary to stay ahead?

Published in: Marketing
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On Target 2014 Introduction Bob Apollo Inflexion-Point

  1. 1. B2B tech-based crossing the chasm escape velocity redefining markets creating new categories
  2. 2. struggling to stand out…
  3. 3. late to the party…
  4. 4. shifting information power…
  5. 5. more stakeholders…
  6. 6. too few top performers…
  7. 7. l o n g e r sales cycles declining win rates
  8. 8. some organisations are managing to do much better…
  9. 9. fewer, smarter field sales people…
  10. 10. CONTENT MARKETING MARKETING AUTOMATION PIPELINE MARKETING

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