Ivor Morgan – Head of EMEA MarketingHow to really run a Facebook Commerce store
For all those who ‘drankthe Kool-Aid’ and spentall their money andattention on social media,there’s a disappointingdenouem...
sCommerce is consumer-ledThe key element for successful sCommerce istrust                                                 ...
Latent & growing demand for sCommerce  Buying within the social space is not here yet but …                               ...
Don’t invade the spaceYou don’t want to abuse shoppers interactions• Allow shoppers to convert  when they are ready• Allow...
Make it easy for shoppers to convertImplement basic good practises                                                        ...
Do it professionallyYou don’t want to foul-up in your fan space   • This is not a marketing or                            ...
Use social media as a loyalty channelIdentifying and co-opting key influencers has longbeen a marketers dream• Reward soci...
Social space is personal space  Create a persuasive personal experience• Use cross-channel CRM data• Ensure consistency re...
Venda’s Facebook experimentVenda will be working with key retailers to evaluatethe potential of fCommerce• Increase user s...
More InformationTo register for information and    updates about Venda’sFacebook experiment register               at   ww...
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How to really run a Facebook commerce store

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How to run a Facebook store. Venda is the world's largest on-demand ecommerce provider. Processing over $1Bn of transactions annually, its highly flexible convergent cross-channel platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites. With over ten years' experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional 'buy and build' methods. Its expertise in multi-channel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.
As of March 2012, over 100 brands of all sizes use Venda's platform to handle millions of transactions each month. These include Accessorize, Anthropologie, Emma Bridgewater, Jimmy Choo, Paperchase, Royal Doulton, and Clothing at Tesco, BBC and Orange. For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendauk

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How to really run a Facebook commerce store

  1. 1. Ivor Morgan – Head of EMEA MarketingHow to really run a Facebook Commerce store
  2. 2. For all those who ‘drankthe Kool-Aid’ and spentall their money andattention on social media,there’s a disappointingdenouement ahead.Mark Ritson, Marketing Week, 24 Nov 11
  3. 3. sCommerce is consumer-ledThe key element for successful sCommerce istrust “Recommendations from friends• Reviews or family are the single most important factor in the choice of• Ratings website to buy from, with 71% giving this reason. Availability of• Friends and family product ratings (59%), and user- generated review (57%) were also• Recommendations highly regarded. eConsultancy, “How we Shop 2010”How shoppers social space connects with the online store 1/12/11 Classification: Public
  4. 4. Latent & growing demand for sCommerce Buying within the social space is not here yet but … “Facebook is now the• Considerable untapped second biggest driver of demand traffic to Jimmy Choo’s e- commerce site, after• Social is driving eCommerce Google. People who have transactions clicked through from Facebook to the Jimmy• Visitors referred from the Choo site have higher conversion rates, high social space are more likely to basket values and higher convert site visit value [than visitors via other routes]” http://np.netpublicator.com/?id= n36752466How shoppers social space connects with the online store 1/12/11 Classification: Public
  5. 5. Don’t invade the spaceYou don’t want to abuse shoppers interactions• Allow shoppers to convert when they are ready• Allow their social space to becoming a shopping space at their request• Make it easy for them to convertHow shoppers social space connects with the online store 1/12/11 Classification: Public
  6. 6. Make it easy for shoppers to convertImplement basic good practises scommerce@venda.com• Integrate channels so When visiting an shopper can buy how they eCommerce site … want 60% of college age shoppers• Implement single-sign on 40% of middle-aged using social credentials shoppers• Take advantage of prevalence are already logged of social media in to FacebookHow shoppers social space connects with the online store 1/12/11 Classification: Public
  7. 7. Do it professionallyYou don’t want to foul-up in your fan space • This is not a marketing or “People who like us are advertising play four times more likely to buy our products” • Treat it as seriously as your James Young, Sony Ericsson, eCommerce channel Nov 2011 • 100% PCI compliance through whole sCommerce experienceHow shoppers social space connects with the online store 1/12/11 Classification: Public
  8. 8. Use social media as a loyalty channelIdentifying and co-opting key influencers has longbeen a marketers dream• Reward social sharing Post-purchase• Focus on key influencers sharing can increase• Integrate social into your CRM conversion by 2-3x• Assign value to individuals and Facebook their networks• Potential for multiple neo-viralsHow shoppers social space connects with the online store 1/12/11 Classification: Public
  9. 9. Social space is personal space Create a persuasive personal experience• Use cross-channel CRM data• Ensure consistency regardless of channel• Create personalised offers, promotions and incentives• Reward behaviour as well as purchases• Secure the shopperHow shoppers social space connects with the online store 1/12/11 Classification: Public
  10. 10. Venda’s Facebook experimentVenda will be working with key retailers to evaluatethe potential of fCommerce• Increase user sign-up by offering “Connect with Facebook” account registration• Calculate the value of users liking your brand or products• Track the value of celebrity endorsements of your brand• Incentivise and Reward users who encourage others to like your brand• Increase likes of your brand through exclusive offers and promotions• Enable friction-less purchasing through branded, fully PCI-compliant, Facebook stores How shoppers social space connects with the online store 1/12/11 Classification: Public
  11. 11. More InformationTo register for information and updates about Venda’sFacebook experiment register at www. venda.com/likeme or scan this QR code (bonus free whitepaper)How shoppers social space connects with the online store 1/12/11 Classification: Public

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