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The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel
The Marketing Flywheel

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The Marketing Flywheel

Sep. 17, 2018••
Download to read offline
Marketing

A recent talk I delivered at LITE, using Rand Fiskin's (with a permission) Marketing Flywheel analogy to press startups to think beyond simple tactics and hack s when it comes to startup marketing.

Mike McGrail
Delivering marketing consultancy via Velocity Digital | Social media troubadour | Marketing speaker | Inventor of Trees at Velocity Digital
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The Marketing Flywheel

  1. MIKE MCGRAIL @MIKE_MCGRAIL MIKEMCGRAIL.CO.UK
  2. ? A FLYWHEEL
  3. ? RAND FISHKIN
  4. HACKS VS MARKETING FLYWHEELS
  5. HACK: YOU LAUNCH A LIMITED BY USER NUMBER SUBSCRIPTION OFFER
  6. YAY!
  7. LONG-TERM RESULT= POOR RETENTION | OBSESSION | ETHOS
  8. MOST #FAIL
  9. SEO-LED WHEEL
  10. LONG-TERM RESULT= STICKINESS | SWEET LTV | SCALABLE
  11. PATIENCE
  12. WHAT IF THERE’S FRICTION? TWEAK IT. OR DARE I SAY, APPLY A HACK.
  13. MAKE IT SERVE THE WHEEL. KNOW HOW TO TEST, TRACK & APPLY IN YOUR FUNNEL.
  14. THANKS TO RAND FISHKIN SPARKTORO.COM
  15. MIKE MCGRAIL @MIKE_MCGRAIL MIKEMCGRAIL.CO.UK
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