#komdelenBest Practices inB2B Social Media Marketing
Jos Veldwijk              100% Social Media in B2B         Ondernemer & freelance docent                                Tw...
Let’s talk about…• Best Practices in B2B• Risico’s en succesfactoren• Basis voor een strategie               Best Practice...
#1 MCB | Walk the talk         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#1 MCB | Walk the talk  Uitdagingen                                Facts• Anonieme organisatie                     • Klant...
#1 MCB | Walk the talk         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#1 MCB | Walk the talk         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#1 MCB | Walk the talk         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#1 MCB | Walk the talk          E-mailings                                                               Social Media     ...
#1 MCB | Walk the talk E-mailings Campagnes                                       Website Drukwerk                        ...
#2 SIDN | Crowd Sourcing         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#2 SIDN | Crowd Sourcing  Uitdagingen                                      Facts• Input voor ontwikkeling                 ...
#2 SIDN | Crowd Sourcing         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#3 Avaya | Lead Scoring                                        Provider in communicatie                                   ...
#3 Avaya | Lead Scoring  Uitdagingen                                Facts• Competitieve markt                       • Pros...
#3 Avaya | Lead Scoring[prospect] … or Avaya? Time for a new phone system very soon.@[prospect] – Let me know if we can he...
#4 SteelMaster | Facebook         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#4 SteelMaster | Facebook  Uitdagingen                                  Facts• Stalen constructies &                      ...
#4 SteelMaster | Facebook                                Offerte aanvragen via                                  Facebook p...
#4 SteelMaster | Facebook                          Van content                           naar leads         Best Practices...
#5 Louis E. Page | Blog         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#5 Louis E. Page | Blog  Uitdaging                                    Facts• Passie voor producten                      • ...
#5 Louis E. Page | Blog                                                     Conversie         Best Practices B2B Social Me...
#6 Fujitsu | Slideshare          Best Practices B2B Social Media Marketing             @ Marcom 2012 – Amsterdam RAI
#6 Fujitsu | Slideshare  Uitdaging                                       Facts• Inspelen op behoefte                      ...
#6 Fujitsu | Slideshare          Best Practices B2B Social Media Marketing             @ Marcom 2012 – Amsterdam RAI
#7 Kinaxis | Business blog         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#7 Kinaxis | Business blog  Uitdaging                                      Facts• Thought Leadership                      ...
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
#8 Colt | Leadgeneratie         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#8 Colt | Leadgeneratie  Uitdaging                                       Facts• Minder effect door                        ...
#8 Colt | Leadgeneratie                                           • Blog                                           • White...
#8 Colt | Leadgeneratie         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#8 Colt | Leadgeneratie         Best Practices B2B Social Media Marketing            @ Marcom 2012 – Amsterdam RAI
#8 Colt | Leadgeneratie       82 Leads via Social Media         Best Practices B2B Social Media Marketing            @ Mar...
Risico’s•   Geen strategie•   Lage reactie snelheid•   Geen inzicht klantbehoefte•   Focus op korte termijn•   Interne teg...
Succes Factoren   Centraal onderdeel Marketing en Innovatie   Niet één, maar verschillende kanalen   Toegewijd team met...
Strategie | Basics                                    Audit        Optimalisatie                                          ...
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
Best Practices B2B Social Media Marketing   @ Marcom 2012 – Amsterdam RAI
Contact gegevensE:       jos@veldmerk.nlT:       www.twitter.com/josveldwijkM:       +31 (0)6 18 28 38 65VeldMerk is een a...
Upcoming SlideShare
Loading in …5
×

Best practices b2b social media marketing #marcom12

2,774 views

Published on

Best practices over B2B Social Media Marketing met o.a. MCB Nederland, Kinaxis, Louis E. Page en Colt International.

Actueel blog over B2B Social Media Marketing: http://www.veldmerk.nl

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,774
On SlideShare
0
From Embeds
0
Number of Embeds
520
Actions
Shares
0
Downloads
16
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Best practices b2b social media marketing #marcom12

  1. 1. #komdelenBest Practices inB2B Social Media Marketing
  2. 2. Jos Veldwijk 100% Social Media in B2B Ondernemer & freelance docent Twitter: @josveldwijk Mail: jos@veldmerk.nlBest Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  3. 3. Let’s talk about…• Best Practices in B2B• Risico’s en succesfactoren• Basis voor een strategie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  4. 4. #1 MCB | Walk the talk Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  5. 5. #1 MCB | Walk the talk Uitdagingen Facts• Anonieme organisatie • Klanten & prospects een gezicht geven vinden medewerkers• Thought Leadership • Multi-channel: Facebook, LinkedIn, Yammer, YouTube, Twitter en Slideshare Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  6. 6. #1 MCB | Walk the talk Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  7. 7. #1 MCB | Walk the talk Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  8. 8. #1 MCB | Walk the talk Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  9. 9. #1 MCB | Walk the talk E-mailings Social Media Campagnes EventsWebsite DrukwerkWebshop Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  10. 10. #1 MCB | Walk the talk E-mailings Campagnes Website Drukwerk Events Webshop Social Media Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  11. 11. #2 SIDN | Crowd Sourcing Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  12. 12. #2 SIDN | Crowd Sourcing Uitdagingen Facts• Input voor ontwikkeling • LI Groep > 200 members nieuw software product • Lagere kosten dan• Beperkt aantal experts in regulier R&D programma Nederland te vinden • Unieke toegang tot specifieke kennis • Direct nieuwe afzetmarkt Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  13. 13. #2 SIDN | Crowd Sourcing Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  14. 14. #3 Avaya | Lead Scoring Provider in communicatie Branches o.a. onderwijs, financiële dienstverlening, gezondheidszorg en MKB Social Media: Twitter, Facebook, YouTube, Linkedin, Flickr, Blog Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  15. 15. #3 Avaya | Lead Scoring Uitdagingen Facts• Competitieve markt • Prospect wil switchen• Identificeren van van telefoon provider klantbehoefte • Na 19 dagen deal ter waarde van $ 250.000  Bottom line: Monitoring en snelheid zorgen voor concurrentievoordeel Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  16. 16. #3 Avaya | Lead Scoring[prospect] … or Avaya? Time for a new phone system very soon.@[prospect] – Let me know if we can help you – we have some Strategic Consultants that can help you assess your needs. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  17. 17. #4 SteelMaster | Facebook Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  18. 18. #4 SteelMaster | Facebook Uitdagingen Facts• Stalen constructies & • Twitter voor promotie Social Media? doeleinden • Facebook voor engagement (foto’s) • Nieuwe klanten uit andere segmenten Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  19. 19. #4 SteelMaster | Facebook Offerte aanvragen via Facebook pagina Best Practices B2B Social Media Marketing
  20. 20. #4 SteelMaster | Facebook Van content naar leads Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  21. 21. #5 Louis E. Page | Blog Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  22. 22. #5 Louis E. Page | Blog Uitdaging Facts• Passie voor producten • Facebook, Linkedin, laten zien Twitter, Flickr en blog• Meer groei door Social • > 1.500 downloads Media Marketing • Omzetgroei van 850% • Bottom line: Investeren in (blog) content loont Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  23. 23. #5 Louis E. Page | Blog Conversie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  24. 24. #6 Fujitsu | Slideshare Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  25. 25. #6 Fujitsu | Slideshare Uitdaging Facts• Inspelen op behoefte • Eigen branded channel van zakelijke inkopers • 138 documenten zoals• Inzicht in voorkeuren Cases en Whitepapers• Integratie met Corporate • Online leadgeneratie ‘LIFEBOOK’ campagne • Linkedin, Facebook, Twitter en Blog Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  26. 26. #6 Fujitsu | Slideshare Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  27. 27. #7 Kinaxis | Business blog Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  28. 28. #7 Kinaxis | Business blog Uitdaging Facts• Thought Leadership • Blog sinds 2005• Online community • 15 eigen bloggers • Community met > 6.000 members • Twitter, RSS, E-Mail, Linkedin en Video • Meer dan 42.000 leads Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  29. 29. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  30. 30. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  31. 31. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  32. 32. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  33. 33. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  34. 34. #8 Colt | Leadgeneratie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  35. 35. #8 Colt | Leadgeneratie Uitdaging Facts• Minder effect door • Bouw/Constructie traditionele marketing • 350 medewerkers• Positioneren als • Vestigingen > 75 landen kennisleider • Meer website traffic• Meer en kwalitatieve • Binnen 9 maanden 82 leads van Marketing leads via Social Media Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  36. 36. #8 Colt | Leadgeneratie • Blog • White Papers • LinkedIn • Twitter • Facebook • YouTube • Flickr • SlideShare Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  37. 37. #8 Colt | Leadgeneratie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  38. 38. #8 Colt | Leadgeneratie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  39. 39. #8 Colt | Leadgeneratie 82 Leads via Social Media Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  40. 40. Risico’s• Geen strategie• Lage reactie snelheid• Geen inzicht klantbehoefte• Focus op korte termijn• Interne tegenwerking• Verkeerde verwachtingen• Vergelijking met traditionele marketing• Omgaan met negatieve feedback• Geen lerende organisatie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  41. 41. Succes Factoren Centraal onderdeel Marketing en Innovatie Niet één, maar verschillende kanalen Toegewijd team met focus op Social Media Bedrijfscultuur van dialoog en participatie Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  42. 42. Strategie | Basics Audit Optimalisatie Doelen Uitvoering Persona’ Planning Content Organisatie Kanalen Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  43. 43. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  44. 44. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI
  45. 45. Contact gegevensE: jos@veldmerk.nlT: www.twitter.com/josveldwijkM: +31 (0)6 18 28 38 65VeldMerk is een advies- en projectbureau gespecialiseerd in Social Media voor(middel)grote organisaties in Business to Business. VeldMerk biedt maatwerkoplossingen op het gebied van strategie, trainingen en implementatie.VeldMerk werkt samen met professionals op aanverwante gebieden zoals OnlineVideo, Websites, Tekst & Design en Zoekmachine optimalisatie. Opdrachtgeversprofiteren van gecombineerde expertise met behoud van één aanspreekpunt. Best Practices B2B Social Media Marketing @ Marcom 2012 – Amsterdam RAI

×