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Stratégie Médias Sociaux : Place au contenu !

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Stratégie Médias Sociaux : Place au contenu ! Présentation réalisée par Jérôme DEISS lors du Festival du Numérique en Alsace : "Grande scène Bizz & Buzz".
Pour en savoir plus sur la stratégie de contenu vous pouvez lire le dossier "L'art de la guerre adapté à la stratégie de contenu sur le blog http://veille-digitale.com

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Stratégie Médias Sociaux : Place au contenu !

  1. 1. Stratégie Médias Sociaux : Place au contenu ! @e_influenceurwww.veille-digitale.com
  2. 2. Il y a 19 ans… ♛ @e_influenceurwww.veille-digitale.comSource : http://web.archive.org/web/20010126005200/http://www.microsoft.com/ billgates/columns/1996essay/essay960103.asp
  3. 3. Flickr - Social Media Information OverloadMark Smiciklas - De nos jours… @e_influenceurwww.veille-digitale.comSource : https://www.flickr.com/photos/intersectionconsulting/
 Social Media Information Overload - Mark Smiciklas
  4. 4. Source : http://pennystocks.la/internet-in-real-time/ 1 354 440 GB/60secondes @e_influenceurwww.veille-digitale.com
  5. 5. Version Bisounours @e_influenceurwww.veille-digitale.com
  6. 6. @e_influenceurwww.veille-digitale.com Quel est votre objectif ? Une seule question
  7. 7. Les deux grandes directions du contenu « Dir-Marketing & Com » Des objectifs différents @e_influenceurwww.veille-digitale.com Direction de la Communication ? Direction Marketing ? ♛ ♛
  8. 8. La veille, élément transverse de la stratégie de contenu @e_influenceurwww.veille-digitale.com objectif SEO trafic ContenuStratégie statistiques Notoriété Analyse VeilleVeilleVeille
  9. 9. Le contenu est protéiforme, il faut optimiser « forme et canaux » @e_influenceurwww.veille-digitale.com Protéiforme Contenu CanauxMulticanal Texte Photos Vidéos Version Padawan
  10. 10. @e_influenceurwww.veille-digitale.com SEO Communication Trafic source : http://www.cmo.com/articles/2014/3/13/_2014_social_intro.html The 2014 CMO's Guide To The Social Landscape Fort Moyen Bas Objectifs VS CanauxVersion Jedi
  11. 11. Source : https://www.facebook.com/video.php?v=896013843777338&set=vb. 216676368377759&type=2&theater @e_influenceurwww.veille-digitale.com version Yoda 31 461 790 vues 14 713 839 vues 361 193 vues Originalité
  12. 12. @e_influenceurwww.veille-digitale.comSource : http://www.blogdumoderateur.com/facebook-penaliser-appels-au-like/ Version Bisounours Les appels au Like et au partage vont être sanctionnés… Oui mais quand ? Quid de l’Éthique du Community Manager ?
  13. 13. @e_influenceurwww.veille-digitale.com Version Yoda Simplicité Source : https://instagram.com/frenchwords/
  14. 14. L’appel au like, une incitation interdite par Facebook @e_influenceurwww.veille-digitale.com Version Dark Vador November 5, 2014
  15. 15. @e_influenceurwww.veille-digitale.com Étude de cas
  16. 16. Optimiser les vues de 2 diaporamas sur slideshare en utilisantla fonction de publication de LinkedIn @e_influenceurwww.veille-digitale.com Étude de cas Objectif(s) Augmenter le nombre de vues sur Slideshare Attirer d’autre public (abonnement) sur le slideshare par le biais de Linkedin
  17. 17. @e_influenceurwww.veille-digitale.com Étude de cas Contenu : 2 slideshares 25 fev. 2015 911 vues 02 mars 2015 22 775 vues Canaux de diffusion Plateforme de publication LinkedIn Plateforme de publication LinkedIn
 + Profils sociaux
  18. 18. Avantages LinkedIn l’embed dans les posts @e_influenceurwww.veille-digitale.com Étude de cas 25 fev. 2015 911 vues Plateforme de publication LinkedIn J+7 04 mars 2015 1180 vues + 269 vues J+7
  19. 19. Autre avantage de la plateforme LinkedIn : Les posts sont visibles sur votre profil + APP Pulse @e_influenceurwww.veille-digitale.com Étude de cas 2 mars 2015 22 775 vues Plateforme de publication LinkedIn + profils sociaux J+7 9 mars 2015 25 448 vues + 2673 vues J+7
  20. 20. Des statistiques détaillées @e_influenceurwww.veille-digitale.com Étude de cas
  21. 21. Les 2 pics correspondent aux deux publications sur LinkedIn @e_influenceurwww.veille-digitale.com Étude de cas
  22. 22. LinkedIn en 1ere position des TOP SOURCES @e_influenceurwww.veille-digitale.com Étude de cas
  23. 23. Les 2 URLS Linkedin correspondent au partage social et à l’embed de la présentation @e_influenceurwww.veille-digitale.com Étude de cas
  24. 24. @e_influenceurwww.veille-digitale.com Étude de cas
  25. 25. @e_influenceurwww.veille-digitale.com Étude de cas
  26. 26. Les réseaux sociaux « La pierre philosophale » @e_influenceurwww.veille-digitale.com La stratégie de contenu Web c’est de l’Alchimie L’Alchimiste Transformer votre contenu en engagement
  27. 27. @e_influenceur MERCI www.veille-digitale.com Jérôme DEISS

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